ISBN: 9780131590335

9th Edition "FASHION From Concept to Consumer" By Gini Stephens Frings New and updated information in all four parts and 190 illustrations: "Fashion Fundamentals": - Changing U.S. demogra… Mehr…

9th Edition "FASHION From Concept to Consumer" By Gini Stephens Frings New and updated information in all four parts and 190 illustrations: "Fashion Fundamentals": - Changing U.S. demographics - New developments in globalization, sourcing, imports, and quota elimination - The newest trade agreements - Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems - New resources for color and design - New information on fashion forecasting and market research - Updates on fashion services, web sites, and publications "Textiles: " - Newest high-tech fiber development including PLA, spider silk, and casein - Trends in textile product development, production, and marketing - Nano-technology and "Smart" or "Performance" fabrics - New statistics and technical information - New marketing strategies - Garment packages and imports - New information on trims "Manufacturing: " - Newest information on designers and international fashion centers - New designer profiles - The changing role of manufacturing - Product data management systems - Update on global sourcing and imports - Brand extensions and acquisitions - New information on accessory product development and marketing - New information on trade shows, updates on locations and timing of markets - Runway vs. showroom - Manufacturer/retailer relationships "Retailing: " - New information on categories, store ownership, and organization - New information on shopping center categories - Consolidations and acquisitions - Global expansion - Retailers as manufacturers - National brands vs. private label - New retail marketing focus - Store planning and design - Newest trends in retail marketing Media > Book, [PU: Prentice Hall]<