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M: Advertising - William Arens, David Schaefer, Michael Weigold
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William Arens, David Schaefer, Michael Weigold:
M: Advertising - Taschenbuch

ISBN: 0078028914

[SR: 432986], Paperback, [EAN: 9780078028915], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students. Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. M: Advertising also includes unmatched teaching support.

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M: Advertising - William Arens, David Schaefer, Michael Weigold
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William Arens, David Schaefer, Michael Weigold:
M: Advertising - Taschenbuch

ISBN: 0078028914

[SR: 432986], Paperback, [EAN: 9780078028915], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students. Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. M: Advertising also includes unmatched teaching support.

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Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student & #39s & #8220real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students. Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. M: Advertising also includes unmatched teaching support. accounting,accounting and finance,advertising,business,business and finance,business and investing,communication and journalism,education and reference,journalism,journalism and nonfiction Marketing & Sales, McGraw-Hill/Irwin

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M: Advertising - William Arens; David Schaefer; Michael Weigold
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William Arens; David Schaefer; Michael Weigold:
M: Advertising - Taschenbuch

2011, ISBN: 9780078028915

ID: 455326738

McGraw-Hill/Irwin, 2011-02-03. Paperback. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., McGraw-Hill/Irwin, 2011-02-03

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M: Advertising - William Arens; David Schaefer; Michael Weigold
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
William Arens; David Schaefer; Michael Weigold:
M: Advertising - Taschenbuch

2011, ISBN: 9780078028915

ID: 685601258

McGraw-Hill/Irwin, 2011-02-03. Paperback. Good., McGraw-Hill/Irwin, 2011-02-03

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Details zum Buch
M: Advertising
Autor:

Arens, William F.; Schaefer, David H.; Weigold, Michael F.

Titel:

M: Advertising

ISBN-Nummer:

Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students.
Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors.
M: Advertising also includes unmatched teaching support.

Detailangaben zum Buch - M: Advertising


EAN (ISBN-13): 9780078028915
ISBN (ISBN-10): 0078028914
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: MCGRAW HILL BOOK CO
498 Seiten
Gewicht: 1,270 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 02.11.2011 19:09:33
Buch zuletzt gefunden am 02.05.2017 20:50:42
ISBN/EAN: 0078028914

ISBN - alternative Schreibweisen:
0-07-802891-4, 978-0-07-802891-5


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