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Services Marketing: Integrating Customer Focus across the Firm - Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler:
Services Marketing: Integrating Customer Focus across the Firm - Taschenbuch

2008, ISBN: 0077107950

[SR: 702429], Paperback, [EAN: 9780077107956], McGraw-Hill Higher Education, McGraw-Hill Higher Education, Book, [PU: McGraw-Hill Higher Education], 2008-02-01, McGraw-Hill Higher Education, European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks for developing and implementing service strategies for competitive advantage across a wide array of industries. European examples, cases and readings have been integrated throughout the chapters, and the material has also been updated and restructured to reflect the latest thinking in services marketing. This book is ideal for services marketing modules at the undergraduate, postgraduate (both masters and doctoral courses), and executive education levels., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268316, Customer Services, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Services Marketing: Integrating Customer Focus Across the Firm - Alan Wilson
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Alan Wilson:
Services Marketing: Integrating Customer Focus Across the Firm - Taschenbuch

ISBN: 0077107950

[SR: 324231], Taschenbuch, [EAN: 9780077107956], Mcgraw-Hill Publ.Comp., Mcgraw-Hill Publ.Comp., Book, [PU: Mcgraw-Hill Publ.Comp.], Mcgraw-Hill Publ.Comp., European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks for developing and implementing service strategies for competitive advantage across a wide array of industries. European examples, cases and readings have been integrated throughout the chapters, and the material has also been updated and restructured to reflect the latest thinking in services marketing. This book is ideal for services marketing modules at the undergraduate, postgraduate (both masters and doctoral courses), and executive education levels., 58252011, Kundenservice, 58235011, Industriezweige & Berufe, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Services Marketing (1st European Edition) - Alan M. Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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Alan M. Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler:
Services Marketing (1st European Edition) - gebrauchtes Buch

ISBN: 9780077107956

ID: 730826813

Mcgraw Hill Higher Education. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities., Mcgraw Hill Higher Education

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Services Marketing: Integrating Customer Focus Across the Firm
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Services Marketing: Integrating Customer Focus Across the Firm - gebrauchtes Buch

2008, ISBN: 9780077107956

ID: 06eaf6f6686e94c0309d381e8d4fb0e2

Binding:Taschenbuch,Edition:European Edition.,Label:Mcgraw-Hill Higher Education,Publisher:Mcgraw-Hill Higher Education,medium:Taschenbuch,numberOfPages:623,publicationDate:2008-02-01,authors:Alan Wilson,ISBN:0077107950 Taschenbuch, Mcgraw-Hill Higher Education

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Services Marketing (1st European Edition) - Alan M. Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Alan M. Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler:
Services Marketing (1st European Edition) - Taschenbuch

2008, ISBN: 9780077107956

ID: 13698979895

Paperback, Gebraucht, guter Zustand, Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities., [PU: McGraw Hill Higher Education]

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Services Marketing
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European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks for developing and implementing service strategies for competitive advantage across a wide array of industries. European examples, cases and readings have been integrated throughout the chapters, and the material has also been updated and restructured to reflect the latest thinking in services marketing. This book is ideal for services marketing modules at the undergraduate, postgraduate (both masters and doctoral courses), and executive education levels.

Detailangaben zum Buch - Services Marketing


EAN (ISBN-13): 9780077107956
ISBN (ISBN-10): 0077107950
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: Mcgraw-Hill Publ.Comp.
623 Seiten
Gewicht: 1,242 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 15.10.2007 22:26:39
Buch zuletzt gefunden am 02.02.2017 09:52:53
ISBN/EAN: 0077107950

ISBN - alternative Schreibweisen:
0-07-710795-0, 978-0-07-710795-6


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