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Strategic Management of Technology and Innovation - Robert Burgelman, Clayton Christensen, Steven Wheelwright
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ISBN: 9780073381541

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The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few classics have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. Robert Burgelman, Clayton Christensen, Steven Wheelwright, Books, Business and Finance, Strategic Management of Technology and Innovation Books>Business and Finance, McGraw-Hill Education

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Strategic Management of Technology and Innovation - Robert Burgelman, Clayton Christensen, Steven Wheelwright
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The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. accounting,business,business and finance,business and investing,business and management,business mathematics,computer science,computer technology,computers and technology,economics Software, McGraw-Hill Education

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The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few classics have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. Media > Books, McGraw-Hill

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Strategic Management of Technology and Innovation - Robert A. Burgelman, Clayton M. Christensen, Steven C Wheelwright
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[SR: 685713], Hardcover, [EAN: 9780073381541], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], 2008-08-01, McGraw-Hill Education, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269279, Information Systems, 269349, Systems Analysis & Design, 269265, Computer Science, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 922358, Productivity, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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Strategic Management of Technology and Innovation - Robert A. Burgelman, Clayton M. Christensen, Steven C Wheelwright
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Robert A. Burgelman, Clayton M. Christensen, Steven C Wheelwright:
Strategic Management of Technology and Innovation - gebunden oder broschiert

2008, ISBN: 0073381543

[SR: 685713], Hardcover, [EAN: 9780073381541], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], 2008-08-01, McGraw-Hill Education, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269279, Information Systems, 269349, Systems Analysis & Design, 269265, Computer Science, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 922358, Productivity, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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Details zum Buch
Strategic Management of Technology and Innovation
Autor:

Burgelman, Robert A.; Christensen, Clayton M.; Wheelwright, Steven C.

Titel:

Strategic Management of Technology and Innovation

ISBN-Nummer:

Strategic Management of Technology and Innovation

Detailangaben zum Buch - Strategic Management of Technology and Innovation


EAN (ISBN-13): 9780073381541
ISBN (ISBN-10): 0073381543
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: MCGRAW HILL BOOK CO
1280 Seiten
Gewicht: 2,431 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 09.01.2008 06:51:10
Buch zuletzt gefunden am 30.04.2017 23:44:09
ISBN/EAN: 0073381543

ISBN - alternative Schreibweisen:
0-07-338154-3, 978-0-07-338154-1


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