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Consumer Behavior: Building Marketing Strategy - Delbert Hawkins, David Mothersbaugh, Roger Best
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[SR: 774756], Hardcover, [EAN: 9780073381107], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book., 2739, Commerce, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Consumer Behavior: Building Marketing Strategy - Delbert Hawkins, David Mothersbaugh, Roger Best
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Delbert Hawkins, David Mothersbaugh, Roger Best:
Consumer Behavior: Building Marketing Strategy - gebunden oder broschiert

ISBN: 0073381101

[SR: 556425], Hardcover, [EAN: 9780073381107], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book., 2739, Commerce, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Consumer Behavior: Building Marketing Strategy - Delbert Hawkins, David Mothersbaugh, Roger Best
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Delbert Hawkins, David Mothersbaugh, Roger Best:
Consumer Behavior: Building Marketing Strategy - gebunden oder broschiert

ISBN: 0073381101

[SR: 774756], Hardcover, [EAN: 9780073381107], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book., 2739, Commerce, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Consumer Behavior : Building Marketing Strategy - Roger Best; David L. Mothersbaugh; Delbert Hawkins
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Consumer Behavior : Building Marketing Strategy business,business and finance,business and investing,commerce,economics,education and reference,marketing,marketing and sales,research,textbooks Marketing & Sales, McGraw-Hill School Education Group

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Details zum Buch
Consumer Behavior: Building Marketing Strategy

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Detailangaben zum Buch - Consumer Behavior: Building Marketing Strategy


EAN (ISBN-13): 9780073381107
ISBN (ISBN-10): 0073381101
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: MCGRAW HILL BOOK CO
778 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 10.06.2010 08:34:04
Buch zuletzt gefunden am 30.11.2017 18:19:58
ISBN/EAN: 0073381101

ISBN - alternative Schreibweisen:
0-07-338110-1, 978-0-07-338110-7


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