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Internet Marketing: Building Advantage in the Networked Economy - Mohammed, Rafi A. / Fisher, Robert J. / Jaworski, Bernard J.
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Mohammed, Rafi A. / Fisher, Robert J. / Jaworski, Bernard J.:
Internet Marketing: Building Advantage in the Networked Economy - gebrauchtes Buch

ISBN: 9780072538427

ID: 266914

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. Internet Marketing: Building Advantage in the Networked Economy Mohammed, Rafi A. / Fisher, Robert J. / Jaworski, Bernard J., Irwin/McGraw-Hill

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Internet Marketing: Building Advantage in a Networked Economy - Mohammed, Rafi; Fisher, Robert J.; Jaworski, Bernard J.; Paddison, Gordon
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Mohammed, Rafi; Fisher, Robert J.; Jaworski, Bernard J.; Paddison, Gordon:
Internet Marketing: Building Advantage in a Networked Economy - Taschenbuch

ISBN: 9780072538427

ID: 296812436

[Brand New] [ International Edition] [Soft Cover] [The Cover image and ISBN may different than the US Edition] [Printed in COLOR on Quality Paper] [NOT cheap Black & White version] [Occasionally, international textbooks may come with different exercises and cases at the end of chapters] [Fast Shipping, receive book within 2-5 Days]., McGraw-Hill/Irwin

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Internet Marketing: Building Advantage in a Networked Economy - Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison
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Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison:
Internet Marketing: Building Advantage in a Networked Economy - gebunden oder broschiert

ISBN: 9780072538427

ID: 884429258

McGraw-Hill/Irwin. Hardcover. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., McGraw-Hill/Irwin

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Internet Marketing: Building Advantage in a Networked Economy - Rafi Mohammed; Robert J. Fisher; Bernard J. Jaworski; Gordon Paddison
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Rafi Mohammed; Robert J. Fisher; Bernard J. Jaworski; Gordon Paddison:
Internet Marketing: Building Advantage in a Networked Economy - gebunden oder broschiert

2003, ISBN: 0072538422

ID: 9009241885

[EAN: 9780072538427], [PU: McGraw-Hill/Irwin], Business & Economics|Marketing|General, Computers & the Internet|Electronic Commerce, Computers & the Internet|Internet|General

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Internet Marketing: Building Advantage in a Networked Economy - Rafi Mohammed, Robert J. Fisher, Bernard
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Rafi Mohammed, Robert J. Fisher, Bernard:
Internet Marketing: Building Advantage in a Networked Economy - gebunden oder broschiert

2003, ISBN: 0072538422

ID: 12401396043

[EAN: 9780072538427], Neubuch, [PU: McGraw-Hill/Irwin], Business & Economics|Marketing|General, Computers & the Internet|Electronic Commerce, Computers & the Internet|Internet|General

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Details zum Buch
Internet Marketing: Building Advantage in the Networked Economy

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

Detailangaben zum Buch - Internet Marketing: Building Advantage in the Networked Economy


EAN (ISBN-13): 9780072538427
ISBN (ISBN-10): 0072538422
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2003
Herausgeber: MCGRAW HILL BOOK CO
743 Seiten
Gewicht: 1,588 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.05.2007 18:12:40
Buch zuletzt gefunden am 23.08.2017 18:47:03
ISBN/EAN: 0072538422

ISBN - alternative Schreibweisen:
0-07-253842-2, 978-0-07-253842-7


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