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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol Pearson, Carol S. Pearson
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Margaret Mark, Carol Pearson, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - gebunden oder broschiert

ISBN: 0071364153

[SR: 40589], Hardcover, [EAN: 9780071364157], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], McGraw-Hill Education, A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to susta, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2708, Product Management, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2745, Entrepreneurship, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 11232, Social Sciences, 3048861, Children's Studies, 13022421, Communication & Media Studies, 11005, Criminology, 11244, Customs & Traditions, 11247, Demography, 10555, Disaster Relief, 11251, Emigration & Immigration, 11256, Folklore & Mythology, 11258, Gender Studies, 11270, Gerontology, 10775, Holidays, 11272, Human Geography, 69845, Library & Information Science, 11986, Linguistics, 11274, Methodology, 16233621, Museum Studies & Museology, 11276, Philanthropy & Charity, 4556, Popular Culture, 11280, Pornography, 10576, Poverty, 11282, Reference, 11284, Research, 11286, Social Work, 11298, Specific Demographics, 11324, Urban Planning & Development, 3825161, Violence in Society, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol Pearson, Carol S. Pearson
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Margaret Mark, Carol Pearson, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - gebunden oder broschiert

ISBN: 0071364153

[SR: 40589], Hardcover, [EAN: 9780071364157], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], McGraw-Hill Education, A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to susta, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2708, Product Management, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2745, Entrepreneurship, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 11232, Social Sciences, 3048861, Children's Studies, 13022421, Communication & Media Studies, 11005, Criminology, 11244, Customs & Traditions, 11247, Demography, 10555, Disaster Relief, 11251, Emigration & Immigration, 11256, Folklore & Mythology, 11258, Gender Studies, 11270, Gerontology, 10775, Holidays, 11272, Human Geography, 69845, Library & Information Science, 11986, Linguistics, 11274, Methodology, 16233621, Museum Studies & Museology, 11276, Philanthropy & Charity, 4556, Popular Culture, 11280, Pornography, 10576, Poverty, 11282, Reference, 11284, Research, 11286, Social Work, 11298, Specific Demographics, 11324, Urban Planning & Development, 3825161, Violence in Society, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol S. Pearson
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Margaret Mark, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - gebunden oder broschiert

2001, ISBN: 0071364153

[SR: 26131], Hardcover, [EAN: 9780071364157], McGraw-Hill Professional, McGraw-Hill Professional, Book, [PU: McGraw-Hill Professional], 2001-02-01, McGraw-Hill Professional, The Hero and the Outlaw Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Full description, 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659898, Company Histories, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268313, Teams, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268150, Strategy, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268324, Product Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276403, Social, 496518, Social & Developmental Psychology, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 276411, Social Sciences, 276412, Anthropology, 276416, Archaeology, 275700, Communication Studies, 496674, Cultural Studies, 496706, Discrimination & Racism, 276458, Gender Studies, 276466, Gerontology, 496654, Human Geography, 276303, Law & Disorder, 496786, Linguistics, 496644, Methodology & Research, 276533, Multicultural Studies, 276472, Reference, 276482, Social Issues, 276522, Sociology, 496662, Urban & Rural Planning, 276588, Women's Studies, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol S. Pearson
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Margaret Mark, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - gebunden oder broschiert

ISBN: 0071364153

[SR: 28470], Gebundene Ausgabe, [EAN: 9780071364157], Mcgraw-Hill Education - Europe, Mcgraw-Hill Education - Europe, Book, [PU: Mcgraw-Hill Education - Europe], Mcgraw-Hill Education - Europe, The Hero and the Outlaw Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Full description, 58174011, Biographien & Geschichte, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 69108011, Sozialwissenschaften, 69109011, Anthropologie, 56779011, Archäologie, 69165011, Besondere Gruppen, 69180011, Bibliotheks- & Informationswissenschaften, 69119011, Bräuche & Traditionen, 1321878031, Demographie, 65292011, Diskriminierung & Rassismus, 1321879031, Emigration & Immigration, 69122011, Folklore & Mythologie, 69135011, Forschung, 69123011, Frauen- & Geschlechterforschung, 69129011, Gerontologie, 69178011, Gewalt in der Gesellschaft, 69130011, Humangeographie, 69177011, Kindheitsforschung, 69272011, Linguistik, 69179011, Medienwissenschaften, 1321880031, Methodik, 1321881031, Nachschlagewerke, 69132011, Philanthropie & Wohltätigkeit, 69214011, Philosophie, 69216011, Politikwissenschaften, 64591011, Popkultur, 69133011, Pornographie, 69136011, Sozialarbeit, 69137011, Soziologie, 69176011, Statistik, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Details zum Buch
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Autor:

Mark, Margaret; Pearson, Carol S.; Mark Margaret

Titel:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

ISBN-Nummer:

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Detailangaben zum Buch - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2001
Herausgeber: MCGRAW HILL BOOK CO
384 Seiten
Gewicht: 0,744 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 27.04.2007 00:13:42
Buch zuletzt gefunden am 17.05.2017 14:47:33
ISBN/EAN: 0071364153

ISBN - alternative Schreibweisen:
0-07-136415-3, 978-0-07-136415-7


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