Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing … Mehr…
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing''s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P''s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. | Marketing Strategy: A Decision-Focused Approach by Orville C. Walker Paperback | Indigo Chapters Books > Business > Business Skills > Marketing P10110, Orville C. Walker<
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing … Mehr…
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing''s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P''s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. | Marketing Strategy: A Decision-Focused Approach by John Mullins Paperback | Indigo Chapters Books > Business > Business Skills > Marketing P10110, John Mullins<
Indigo.ca
new in stock. Versandkosten:zzgl. Versandkosten. Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing … Mehr…
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing''s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P''s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. | Marketing Strategy: A Decision-Focused Approach by Orville C. Walker Paperback | Indigo Chapters Books > Business > Business Skills > Marketing P10110, Orville C. Walker<
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing … Mehr…
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing''s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P''s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. | Marketing Strategy: A Decision-Focused Approach by John Mullins Paperback | Indigo Chapters Books > Business > Business Skills > Marketing P10110, John Mullins<
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new
Detailangaben zum Buch - Marketing Strategy: A Decision-Focused Approach by John Mullins Paperback | Indigo Chapters
EAN (ISBN-13): 9780078028946 ISBN (ISBN-10): 0078028949 Taschenbuch Erscheinungsjahr: 2013 Herausgeber: John Mullins
Buch in der Datenbank seit 2014-01-04T22:54:23+01:00 (Berlin) Detailseite zuletzt geändert am 2023-02-06T23:10:53+01:00 (Berlin) ISBN/EAN: 0078028949
ISBN - alternative Schreibweisen: 0-07-802894-9, 978-0-07-802894-6 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: orville, john walker, mullins Titel des Buches: marketing, focused seven, decision, strategy
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