2011, ISBN: 9783844386332

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic… Mehr…

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic analysis, the author tries to find out the semiotic tools present in all the commercials. What is more, by a simple survey the general response of the society is also measured. The author finds that the most common reasons for using fear appeals is the ability of such advertising to promote discussion in the society. What is more, the author finds that the semiotic tools used are mainly those, which create dramatic effect to the commercial. In addition, the research shows that the society finds such advertising acceptable, but has no positive emotions towards the companies that use such advertising., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 60, Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung, Internationaler Versand<

ISBN: 9783844386332

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic a… Mehr…

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic analysis, the author tries to find out the semiotic tools present in all the commercials. What is more, by a simple survey the general response of the society is also measured. The author finds that the most common reasons for using fear appeals is the ability of such advertising to promote discussion in the society. What is more, the author finds that the semiotic tools used are mainly those, which create dramatic effect to the commercial. In addition, the research shows that the society finds such advertising acceptable, but has no positive emotions towards the companies that use such advertising., DE, [SC: 2.00], Neuware, gewerbliches Angebot, 220x150x4 mm, 60, PayPal, Offene Rechnung, Banküberweisung, Sofortüberweisung, Internationaler Versand<

ISBN: 9783844386332

Paperback, [PU: LAP Lambert Academic Publishing], This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic analysis, the autho… Mehr…

Paperback, [PU: LAP Lambert Academic Publishing], This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic analysis, the author tries to find out the semiotic tools present in all the commercials. What is more, by a simple survey the general response of the society is also measured. The author finds that the most common reasons for using fear appeals is the ability of such advertising to promote discussion in the society. What is more, the author finds that the semiotic tools used are mainly those, which create dramatic effect to the commercial. In addition, the research shows that the society finds such advertising acceptable, but has no positive emotions towards the companies that use such advertising., Sales & Marketing<

2011, ISBN: 3844386335

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]

2011, ISBN: 3844386335

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]