Paperback, [PU: LAP Lambert Academic Publishing], The paper explores coffee retailing chains and coffee drinking culture trends in Riga. The research design consists of qualitative interv… Mehr…
Paperback, [PU: LAP Lambert Academic Publishing], The paper explores coffee retailing chains and coffee drinking culture trends in Riga. The research design consists of qualitative interviews with coffee retailing chains representatives, collection of marketing materials about the companies, overview of coffee related articles in media, statistics about coffee and survey about demand for coffee among coffee consumers. The results were analyzed and discussed with help of Marketing Mix, Porter's Five Forces Analysis and Strategic Group Analysis. The main findings show that key players dominate in the market; new entrants bring more competition and variety; coffee drinking culture is developing; new trend, take-away coffee, is becoming popular; there are unfilled niches in the coffee retailing industry in Riga. The research can be used for marketing purposes by the existing companies or new entrants., Business & Management<
[EAN: 9783845404455], Nouveau livre, [SC: 6.55], [PU: LAP LAMBERT Academic Publishing], New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000., Books
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Paperback, [PU: LAP Lambert Academic Publishing], The paper explores coffee retailing chains and coffee drinking culture trends in Riga. The research design consists of qualitative interv… Mehr…
Paperback, [PU: LAP Lambert Academic Publishing], The paper explores coffee retailing chains and coffee drinking culture trends in Riga. The research design consists of qualitative interviews with coffee retailing chains representatives, collection of marketing materials about the companies, overview of coffee related articles in media, statistics about coffee and survey about demand for coffee among coffee consumers. The results were analyzed and discussed with help of Marketing Mix, Porter's Five Forces Analysis and Strategic Group Analysis. The main findings show that key players dominate in the market; new entrants bring more competition and variety; coffee drinking culture is developing; new trend, take-away coffee, is becoming popular; there are unfilled niches in the coffee retailing industry in Riga. The research can be used for marketing purposes by the existing companies or new entrants., Business & Management<
[EAN: 9783845404455], Nouveau livre, [SC: 6.55], [PU: LAP LAMBERT Academic Publishing], New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000., Books
NEW BOOK. Versandkosten: EUR 6.55 PBShop.store US, Wood Dale, IL, U.S.A. [8408184] [Note: 5 (sur 5)]
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Detailangaben zum Buch - Coffee Retailing Chains and Coffee Drinking Culture Trends an Latvia: Coffee drinking culture
EAN (ISBN-13): 9783845404455 ISBN (ISBN-10): 3845404450 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2011 Herausgeber: LAP LAMBERT Academic Publishing
Buch in der Datenbank seit 2008-08-21T15:47:31+02:00 (Berlin) Detailseite zuletzt geändert am 2023-10-11T22:39:05+02:00 (Berlin) ISBN/EAN: 3845404450
ISBN - alternative Schreibweisen: 3-8454-0445-0, 978-3-8454-0445-5 Alternative Schreibweisen und verwandte Suchbegriffe: Titel des Buches: coffee, tai culture, drinking, latvia
