India by Design: The Pursuit of Luxury and Fashion - Erstausgabe

EAN (ISBN-13): 9780470823965
ISBN (ISBN-10): 0470823968
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: Wiley
379 Seiten
Gewicht: 0,726 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2009-02-24T15:56:54+01:00 (Berlin)
Detailseite zuletzt geändert am 2023-10-17T15:18:02+02:00 (Berlin)
ISBN/EAN: 0470823968

ISBN - alternative Schreibweisen:
0-470-82396-8, 978-0-470-82396-5
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: alix both
Titel des Buches: luxury for fashion, fashion now, fashion will out fashion, pursuit, fashion design

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Daten vom Verlag:

Autor/in: Michael Boroian; Alix de Poix
Titel: India by Design - The Pursuit of Luxury and Fashion
Verlag: John Wiley & Sons
400 Seiten
Erscheinungsjahr: 2009-11-10
Gewicht: 0,740 kg
Sprache: Englisch
53,90 € (DE)
No longer receiving updates
157mm x 235mm x 21mm

BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Marketing u. Vertrieb; Marketing & Sales; Business & Management; Wirtschaft u. Management; Marketing; Marketing u. Vertrieb

This is a comprehensive and well-researched book that showcases a unique blend of historical and evolutionary analysis of the luxury fashion industry. An interesting read for anyone looking to enter the Indian luxury fashion market, and for the Indian consumer who needs to be educated on how the luxury sector is perceived in the West. - Ashok Som, Associate Professor of Management, ESSEC Business School, France India by Design presents a deep understanding of two extremely complex subjects-India and Luxury. Covering ground from insights on the ever-evolving Indian consumer to real case studies, it is the first comprehensive guide to the fascinating topic of luxury in India. A must-read for all marketers contemplating this amazing market. - Binita Cooper, Managing Director, Forevermark, India This book finally makes sense of the confusing landscape of fashion in India and its growing retail opportunities. India by design defines, explains and navigates this exciting terrain both for talented Indian designers making their mark in fashion at home and abroad, and for the rest of the world's leading brands to woo and win India's most fashionable consumers. - Fern Mallis, Senior Vice President, IMG Fashion, USA India by Design concentrates on the high-end fashion and luxury market of the Indian consumer, pointing out differences in the luxury brand business for this subcontinent versus that of other countries. A well-researched book and a good read for anyone trying to understand India and its fashions. - Ritu Kumar, Fashion Designer, India India by Design perfectly captures the crucial aspects of the evolution the luxury industry is currently undergoing, particularly in the emerging market of India. This book unlocks the mysteries, misconceptions and promises of India as a future force in the luxury world. - Uche Okonkwo, Executive Director and Founder, Luxe Corp, France This is a relevant and updated analysis on luxury houses rediscover India, and Indian brands start emerging globally, this book is a must-read on India's relation with fashion design and luxury. - Xavier Bertrand, Managing Director, Chanel India