Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging market… Mehr…
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors. Trade Books>Trade Paperback>Business>Business Profiles>Busn Profiles, LID Publishing Core >1<
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Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging market… Mehr…
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors. business,business and investing,economics Business & Investing, LID Publishing<
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. Th… Mehr…
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.; Business, Finance & Law, LID Publishing<
Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & … Mehr…
Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & Industrial Studies<
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging market… Mehr…
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors. Trade Books>Trade Paperback>Business>Business Profiles>Busn Profiles, LID Publishing Core >1<
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging market… Mehr…
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors. business,business and investing,economics Business & Investing, LID Publishing<
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. Th… Mehr…
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.; Business, Finance & Law, LID Publishing<
Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & … Mehr…
Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & Industrial Studies<
1Da einige Plattformen keine Versandkonditionen übermitteln und diese vom Lieferland, dem Einkaufspreis, dem Gewicht und der Größe des Artikels, einer möglichen Mitgliedschaft der Plattform, einer direkten Lieferung durch die Plattform oder über einen Drittanbieter (Marketplace), etc. abhängig sein können, ist es möglich, dass die von eurobuch angegebenen Versandkosten nicht mit denen der anbietenden Plattform übereinstimmen.
An insight into the world of luxury brands and how this market has grown.
Detailangaben zum Buch - Inside Luxury: The Growth and Future of the Luxury Industry: A View from the Top Maria Eugenia Giron Author
EAN (ISBN-13): 9781907794094 ISBN (ISBN-10): 1907794093 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2011 Herausgeber: LID Publishing Core >1 Gewicht: 0,449 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2011-07-18T09:21:39+02:00 (Berlin) Detailseite zuletzt geändert am 2022-12-23T04:48:45+01:00 (Berlin) ISBN/EAN: 9781907794094
ISBN - alternative Schreibweisen: 1-907794-09-3, 978-1-907794-09-4 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: alföldi maria, giron Titel des Buches: giron, luxury, inside the, the industry the future
