Adrian, Ballantyne, David, Christopher, Martin Payne: Relationship Marketing by Adrian, Ballantyne, David, Christopher, Martin Payne - gebrauchtes Buch
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at cre… Mehr…
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategyIncludes frequent vignettes to show how the theory works in practice Media > Book, [PU: Butterworth-Heinemann, Architectural Press]<
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at… Mehr…
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. New Textbooks>Trade Paperback>Business>Marketing>Marketing Strategies, Taylor & Francis Core >1 >T<
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Martin Christopher, Adrian Payne, David Ballantyne: Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Taschenbuch
[EAN: 9780750648394], usado, bom estado, [SC: 5.36], [PU: A Butterworth-Heinemann Title], LOOK INSIDE! BOOKS TRADE IN GENERAL MANAGEMENT ADVERTISING CUSTOMER SERVICES ENTREPENEURSHIP, Ex … Mehr…
[EAN: 9780750648394], usado, bom estado, [SC: 5.36], [PU: A Butterworth-Heinemann Title], LOOK INSIDE! BOOKS TRADE IN GENERAL MANAGEMENT ADVERTISING CUSTOMER SERVICES ENTREPENEURSHIP, Ex library copy with usual stamps & stickers Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day., Books<
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Martin Christopher, Adrian Payne, David Ballantyne: Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Taschenbuch
[EAN: 9780750648394], Used, good, [SC: 2.45], [PU: A Butterworth-Heinemann Title], Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stic… Mehr…
[EAN: 9780750648394], Used, good, [SC: 2.45], [PU: A Butterworth-Heinemann Title], Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stickers, Books<
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at cre… Mehr…
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategyIncludes frequent vignettes to show how the theory works in practice Media > Book, [PU: Butterworth-Heinemann, Architectural Press]<
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at… Mehr…
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. New Textbooks>Trade Paperback>Business>Marketing>Marketing Strategies, Taylor & Francis Core >1 >T<
Martin Christopher, Adrian Payne, David Ballantyne: Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Taschenbuch
[EAN: 9780750648394], usado, bom estado, [SC: 5.36], [PU: A Butterworth-Heinemann Title], LOOK INSIDE! BOOKS TRADE IN GENERAL MANAGEMENT ADVERTISING CUSTOMER SERVICES ENTREPENEURSHIP, Ex … Mehr…
[EAN: 9780750648394], usado, bom estado, [SC: 5.36], [PU: A Butterworth-Heinemann Title], LOOK INSIDE! BOOKS TRADE IN GENERAL MANAGEMENT ADVERTISING CUSTOMER SERVICES ENTREPENEURSHIP, Ex library copy with usual stamps & stickers Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day., Books<
NOT NEW BOOK. Versandkosten: EUR 5.36 WeBuyBooks, Rossendale, LANCS, United Kingdom [50604927] [qualificação: 5 (de 5)]
Martin Christopher, Adrian Payne, David Ballantyne: Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) - Taschenbuch
[EAN: 9780750648394], Used, good, [SC: 2.45], [PU: A Butterworth-Heinemann Title], Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stic… Mehr…
[EAN: 9780750648394], Used, good, [SC: 2.45], [PU: A Butterworth-Heinemann Title], Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stickers, Books<
NOT NEW BOOK. Versandkosten: EUR 2.45 WeBuyBooks, Rossendale, LANCS, United Kingdom [50604927] [Rating: 5 (of 5)]
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategyIncludes frequent vignettes to show how the theory works in practice
Detailangaben zum Buch - Relationship Marketing Martin Christopher Author
EAN (ISBN-13): 9780750648394 ISBN (ISBN-10): 0750648392 Taschenbuch Erscheinungsjahr: 2002 Herausgeber: Taylor & Francis Core >1 >T 264 Seiten Gewicht: 0,408 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2007-04-27T21:23:26+02:00 (Berlin) Detailseite zuletzt geändert am 2024-02-27T05:28:21+01:00 (Berlin) ISBN/EAN: 0750648392
ISBN - alternative Schreibweisen: 0-7506-4839-2, 978-0-7506-4839-4 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: payne david, martin david, christopher clark, martin christoph, payn, ballantyne, payne chris, adrian, taylor francis, christopher long Titel des Buches: relationship marketing, stakeholder marketing, revised, payne
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