ISBN: 9783540669425
The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issu… Mehr…
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ISBN: 9783540669425
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. This book makes a landmark contribution in assem… Mehr…
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2000, ISBN: 9783540669425
Springer, Gebundene Ausgabe, Auflage: 2000, 479 Seiten, Publiziert: 2000-01-24T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 24 black & white tables, biography, 4.14 kg, Verkaufsrang: 4… Mehr…
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Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention - gebunden oder broschiert
2000, ISBN: 9783540669425
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2024, ISBN: 3540669426
23,4 x 15,7 x 3,3 cm, Gebundene Ausgabe 462 Seiten Gebundene Ausgabe Exemplar aus einer wissenchaftlichen Bibliothek, [KW:BUCH] 2, [PU:Springer,]
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ISBN: 9783540669425
The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issu… Mehr…
ISBN: 9783540669425
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. This book makes a landmark contribution in assem… Mehr…
2000
ISBN: 9783540669425
Springer, Gebundene Ausgabe, Auflage: 2000, 479 Seiten, Publiziert: 2000-01-24T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 24 black & white tables, biography, 4.14 kg, Verkaufsrang: 4… Mehr…
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention - gebunden oder broschiert
2000, ISBN: 9783540669425
Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2000. Hardcover. Good. Former library book. Ammareal gives back up to 15% of this book's net price to charity organizations., Springe… Mehr…
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention - gebunden oder broschiert
2024, ISBN: 3540669426
23,4 x 15,7 x 3,3 cm, Gebundene Ausgabe 462 Seiten Gebundene Ausgabe Exemplar aus einer wissenchaftlichen Bibliothek, [KW:BUCH] 2, [PU:Springer,]
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Detailangaben zum Buch - Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention Thorsten Hennig-Thurau Editor
EAN (ISBN-13): 9783540669425
ISBN (ISBN-10): 3540669426
Gebundene Ausgabe
Erscheinungsjahr: 2000
Herausgeber: Springer Berlin Heidelberg Core >2 >T
459 Seiten
Gewicht: 0,877 kg
Sprache: ger/Deutsch
Buch in der Datenbank seit 2007-06-12T15:37:08+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-01-22T17:00:10+01:00 (Berlin)
ISBN/EAN: 9783540669425
ISBN - alternative Schreibweisen:
3-540-66942-6, 978-3-540-66942-5
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: thurau, hansen ursula, stengel, thorsten henn, hennig, hans hansen, franziska, thür hans, philip kotler
Titel des Buches: relationship marketing, customer satisfaction, relation, market market, tätigkeit wissenschaft, advantage, thurau, marketing zweitausend, marketing 2000, berlin 2000
Daten vom Verlag:
Autor/in: Thorsten Hennig-Thurau; Ursula Hansen
Titel: Relationship Marketing - Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Verlag: Springer; Springer Berlin
462 Seiten
Erscheinungsjahr: 2000-01-24
Berlin; Heidelberg; DE
Gedruckt / Hergestellt in Deutschland.
Gewicht: 1,880 kg
Sprache: Englisch
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XVII, 462 p.
BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Beziehungsmarketing; Brand; Corporate Identity; Customer Staisfaction; Internet; Kundenbindung; Kundenzufriedenheit; Public Relations; communication; customer satisfaction; design; marketing; relationship marketing; retailing; search engine marketing (SEM); Marketing; BC; EA
Basic Issues in Relationship Marketing: T. Hennig-Thurau, U. Hansen: Relationship Marketing - Some Reflections on the State-of-the-Art of the Relational Concept.- Introduction; Where We are Today: Important Findings; Looking Ahead: Some Emerging Perspectives; Concluding Remarks; H. Diller: Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers.- Loyalty and Relationship Marketing; Conceptionalization of Customer Bonding and Loyalty; The Economic Effects of Customer Loyalty; The Quality of Loyalty; The Degree of Loyalty: Empirical Impressions; Motivators and Demotivators of Loyalty; Principles of Relationship Marketing; K. Chojnacki: Relationship Marketing at VOLKSWAGEN.- Introduction; Identifying the Need for Relationship Marketing: From Product Orientation to Customer-Driven Change; Quality not Quantity - What Kind of Information is Needed for Relationship Marketing?; Giving Customers Reasons to Stay Loyal; The VOLKSWAGEN Club and Card Concept: Managing Relationships on a One-to-One Basis; Effective Database Management Must be Part of Relationship Marketing; Conclusion; O. Hupp: Relationship Marketing at LOEWE OPTA.- A Brief Introduction to LOEWE OPTA; Relationship Marketing - The LOEWE Perspective; Summary and Outlook; Strategic Options in Relationship Marketing: R. Morgan, T. Crutchfield; R. Lacey: Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs.- Introduction; Retention Programs and Sustainable Competitive Advantage; Behaviors vs. Attitudes: The Implications for Customer Loyalty; The Relationship-Based Customer Retention Program: Building Trust and Loyalty Through the Economic; Resource, and Social Content of Marketing Relationships; J. Barnes: Closeness in Customer Relationships: Examining the Payback from Getting Closer to the Customer.- Introduction; Customer Relationships; Research Propositions; Methodology and Operationalization; Results; Conclusions and Implications; A. Meyer, C. Blümelhuber: Relationship Marketing Success Through Investments in Services.- About a Little Bicycle Shop and a Great Model: 'Let WALMART Come - I`m Ready'; Customer Loyalty: The Term and its Use; Value-Added Services and their Contribution to Customer Loyalty; Selected Strategic Questions: 'Which' and 'How'; Conclusion: Is Service the Most Important Factor?; T. Hennig-Thurau: Relationship Marketing Success Through Investments in Customers.- Introduction; The Concept of Investments in Customers: Increasing Customer Skills; The Influence of Increased Customer Skills on Relationship Quality in Markets for Consumer Goods; Empirical Results; Discussion of Results and Some Steps Toward the Development of a Broader Perspective; Summary and Outlook; M. Lohrum: Relationship Marketing Success Through Investments in Products - The Case of BSH.- Product Design in the Era of Relationship Marketing: Where We Stand Today; User-Friendly and Barrier-Free Products for All: Using 'Handicapped' Individuals as a Reference Point; BSH Opinions and Objectives; Establishing BSH Benchmarks; Implementation in Product Design; Conclusion; Personnel as a Key to Relationship Marketing Success: V. Liljander: The Importance of Internal Relationships Marketing for External Relationship Success.- Background; Customer Relationships; Employee Relationships; Discussion; K. Jeschke, H. Schulze, J. Bauersachs: Internal Marketing and its Consequences for Complaint Handling Effectiveness.- Conceptional Framework; Complaint Management and Internal Marketing: The Expression of a Customer and Employee-Oriented Marketing Concept; Internal Marketing Approaches for Promoting Effective Complaint Management; Conclusion; S. Dahle: Increasing Customer Satisfaction through the Empowerment of Service Personnel in Retailing Organizations.-Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
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