2020, ISBN: 9781133958413

Cengage, 2014. As Stated In The Title. Softcover. Good Condition. Created through a 'student-tested, faculty-approved' review process, MR2 is an engaging and accessible solut… Mehr…

Cengage, 2014. As Stated In The Title. Softcover. Good Condition. Created through a 'student-tested, faculty-approved' review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.....Table of ContentsBrief Contents. 1. Marketing Research: From Data to Information to Action. 2. The Research Question: Formulation of the Problem. 3. Exploratory, Descriptive, and Causal Research Designs. 4. Collecting Secondary Data from Inside and Outside the Organization. 5. Collecting Primary Data by Observation. 6. Collecting Primary Data by Communication. 7. Asking Good Questions. 8. Designing the Questionnaire. 9. Developing the Sampling Plan. 10. Data Collection: Enhancing Response Rates while Limiting Errors. 11. Data Preparation for Analysis. 12. Analysis & Interpretation: Individual Variables Independently. 13. Analysis & Interpretation: Multiple Variables Simultaneously. 14. The Research Report. Endnotes. Index. Chapter in Review Cards. Qualtrics Quickstart Card. SPSS Quickstart Card Card Covers. Size: 250mm - 350mm. 84 pages. Covers have some shelf-wear, a few creases, as well as some bumping to corners and extremities. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 1133958419. ISBN/EAN: 9781133958413. Inventory No: 50192. . 9781133958413, Cengage, 2014, 2.5<

2013, ISBN: 1133958419

[EAN: 9781133958413], Gebraucht, guter Zustand, [SC: 2.37], [PU: Cengage Learning], BROWN TOM MR2 WITH COURSEMATE 1 TERM 6 MONTHS PRINTED ACCESS CARD, The book has been read but remains i… Mehr…

[EAN: 9781133958413], Gebraucht, guter Zustand, [SC: 2.37], [PU: Cengage Learning], BROWN TOM MR2 WITH COURSEMATE 1 TERM 6 MONTHS PRINTED ACCESS CARD, The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine., Books<

2013, ISBN: 1133958419

[EAN: 9781133958413], Gebraucht, guter Zustand, [SC: 3.75], [PU: Cengage Learning], BROWN TOM MR2 WITH COURSEMATE 1 TERM 6 MONTHS PRINTED ACCESS CARD, The book has been read but remains i… Mehr…

[EAN: 9781133958413], Gebraucht, guter Zustand, [SC: 3.75], [PU: Cengage Learning], BROWN TOM MR2 WITH COURSEMATE 1 TERM 6 MONTHS PRINTED ACCESS CARD, The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine., Books<

2013, ISBN: 1133958419

[EAN: 9781133958413], Gebraucht, guter Zustand, [SC: 8.7], [PU: Cengage Learning], BROWN TOM MR2 WITH COURSEMATE 1 TERM 6 MONTHS PRINTED ACCESS CARD, The book has been read but remains in… Mehr…

[EAN: 9781133958413], Gebraucht, guter Zustand, [SC: 8.7], [PU: Cengage Learning], BROWN TOM MR2 WITH COURSEMATE 1 TERM 6 MONTHS PRINTED ACCESS CARD, The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine., Books<