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Effective Television Advertising: Tools to Grab Audience Attention - Josiah, Paulette
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Josiah, Paulette:

Effective Television Advertising: Tools to Grab Audience Attention - Taschenbuch

2010, ISBN: 3848486822

ID: 20214593578

[EAN: 9783848486823], Neubuch, Publisher/Verlag: LAP Lambert Academic Publishing | Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students | In a culture saturated by media messages, what truly makes an advertisement stand out from the rest? This study aims to explore this topic using the specific case of the 2010 Fifa World Cup held in South Africa and using a sample of South African students. The different and unique advertising techniques used in three specific Fifa 2010 World Cup advertisements have been analysed as well as general aspects of advertisements that have stood out for the audience. Each advertisement approaches the topic of the World Cup differently while trying to incorporate aspects of South African culture to make the advertisements topical and to reach their South African audience. This book uses theories such as the Encoding/Decoding Model as well as the Audience Reception Theory to investigate how these advertisements have been received by the audience and what has made each stand out. From this, conclusions can be drawn as to what techniques have been effective at making the advertisement memorable. | Format: Paperback | Language/Sprache: english | 80 pp

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Effective Television Advertising: Tools to Grab Audience Attention - Paulette Josiah
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Paulette Josiah:

Effective Television Advertising: Tools to Grab Audience Attention - Taschenbuch

2010, ISBN: 9783848486823

[ED: Taschenbuch], [PU: LAP Lambert Academic Publishing], Neuware - In a culture saturated by media messages, what truly makes an advertisement stand out from the rest This study aims to explore this topic using the specific case of the 2010 Fifa World Cup held in South Africa and using a sample of South African students. The different and unique advertising techniques used in three specific Fifa 2010 World Cup advertisements have been analysed as well as general aspects of advertisements that have stood out for the audience. Each advertisement approaches the topic of the World Cup differently while trying to incorporate aspects of South African culture to make the advertisements topical and to reach their South African audience. This book uses theories such as the Encoding/Decoding Model as well as the Audience Reception Theory to investigate how these advertisements have been received by the audience and what has made each stand out. From this, conclusions can be drawn as to what techniques have been effective at making the advertisement memorable. - - Besorgungstitel - vorauss. Lieferzeit 3-5 Tage., [SC: 12.50], Neuware, gewerbliches Angebot, 220x150x5 mm, [GW: 136g]

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Effective Television Advertising: Tools to Grab Audience Attention (Paperback) - Paulette Josiah
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Paulette Josiah:
Effective Television Advertising: Tools to Grab Audience Attention (Paperback) - Taschenbuch

2012

ISBN: 3848486822

ID: 20218469843

[EAN: 9783848486823], Neubuch, [PU: LAP Lambert Academic Publishing, Germany], Language: English . Brand New Book. In a culture saturated by media messages, what truly makes an advertisement stand out from the rest? This study aims to explore this topic using the specific case of the 2010 Fifa World Cup held in South Africa and using a sample of South African students. The different and unique advertising techniques used in three specific Fifa 2010 World Cup advertisements have been analysed as well as general aspects of advertisements that have stood out for the audience. Each advertisement approaches the topic of the World Cup differently while trying to incorporate aspects of South African culture to make the advertisements topical and to reach their South African audience. This book uses theories such as the Encoding/Decoding Model as well as the Audience Reception Theory to investigate how these advertisements have been received by the audience and what has made each stand out. From this, conclusions can be drawn as to what techniques have been effective at making the advertisement memorable.

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Effective Television Advertising: Tools to Grab Audience Attention - Paulette Josiah
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Paulette Josiah:
Effective Television Advertising: Tools to Grab Audience Attention - Taschenbuch

2012, ISBN: 3848486822

ID: 20211152149

[EAN: 9783848486823], Neubuch, [PU: LAP Lambert Academic Publishing Apr 2012], Neuware - In a culture saturated by media messages, what truly makes an advertisement stand out from the rest This study aims to explore this topic using the specific case of the 2010 Fifa World Cup held in South Africa and using a sample of South African students. The different and unique advertising techniques used in three specific Fifa 2010 World Cup advertisements have been analysed as well as general aspects of advertisements that have stood out for the audience. Each advertisement approaches the topic of the World Cup differently while trying to incorporate aspects of South African culture to make the advertisements topical and to reach their South African audience. This book uses theories such as the Encoding/Decoding Model as well as the Audience Reception Theory to investigate how these advertisements have been received by the audience and what has made each stand out. From this, conclusions can be drawn as to what techniques have been effective at making the advertisement memorable. 80 pp. Englisch

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Effective Television Advertising: Tools to Grab Audience Attention - Paulette Josiah
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2010, ISBN: 9783848486823

ID: ad006fa9a68a785179f4d546fe3febaa

In a culture saturated by media messages, what truly makes an advertisement stand out from the rest? This study aims to explore this topic using the specific case of the 2010 Fifa World Cup held in South Africa and using a sample of South African students. The different and unique advertising techniques used in three specific Fifa 2010 World Cup advertisements have been analysed as well as general aspects of advertisements that have stood out for the audience. Each advertisement approaches the topic of the World Cup differently while trying to incorporate aspects of South African culture to make the advertisements topical and to reach their South African audience. This book uses theories such as the Encoding/Decoding Model as well as the Audience Reception Theory to investigate how these advertisements have been received by the audience and what has made each stand out. From this, conclusions can be drawn as to what techniques have been effective at making the advertisement memorable. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Medien & Kommunikation

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Effective Television Advertising: Tools to Grab Audience Attention: Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students
Autor:

Josiah, Paulette

Titel:

Effective Television Advertising: Tools to Grab Audience Attention: Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students

ISBN-Nummer:

9783848486823

Detailangaben zum Buch - Effective Television Advertising: Tools to Grab Audience Attention: Investigating perceptions of 2010 Fifa World Cup television advertisements for a sample of South African students


EAN (ISBN-13): 9783848486823
ISBN (ISBN-10): 3848486822
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Academic Publishing

Buch in der Datenbank seit 26.12.2009 22:19:47
Buch zuletzt gefunden am 06.10.2016 22:50:51
ISBN/EAN: 9783848486823

ISBN - alternative Schreibweisen:
3-8484-8682-2, 978-3-8484-8682-3

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