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TOURISM DESTINATION MARKETING - MARIOS SOTERIADES
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ISBN: 3844399631

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The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing. HC/Wirtschaft/Einzelne Wirtschaftszweige, Branchen[PU:LAP Lambert Acad. Publ.]

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2011, ISBN: 9783844399639

[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], Neuware - The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing., [SC: 0.00]

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TOURISM DESTINATION MARKETING: Improving Efficiency and Effectiveness - MARIOS SOTERIADES
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Taschenbuch, [EAN: 9783844399639], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], LAP LAMBERT Academic Publishing, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Details zum Buch
TOURISM DESTINATION MARKETING
Autor:

SOTERIADES, MARIOS

Titel:

TOURISM DESTINATION MARKETING

ISBN-Nummer:

9783844399639

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering; i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing.

Detailangaben zum Buch - TOURISM DESTINATION MARKETING


EAN (ISBN-13): 9783844399639
ISBN (ISBN-10): 3844399631
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 20110519
Herausgeber: LAP Lambert Acad. Publ.
96 Seiten
Gewicht: 0,165 kg
Sprache: Englisch

Buch in der Datenbank seit 26.08.2012 12:47:06
Buch zuletzt gefunden am 31.08.2015 00:01:18
ISBN/EAN: 9783844399639

ISBN - alternative Schreibweisen:
3-8443-9963-1, 978-3-8443-9963-9

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