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BEHAVIOR IN CYBERSPACE - Asmita Shukla
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BEHAVIOR IN CYBERSPACE - neues Buch

ISBN: 9783838372471

This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction. Books Books ~~ Computers~~ Internet ~~ General BEHAVIOR-IN-CYBERSPACE~~Asmita-Shukla AV Akademikerverlag GmbH & Co. KG. This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction.

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BEHAVIOR IN CYBERSPACE - Asmita Shukla
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Asmita Shukla:

BEHAVIOR IN CYBERSPACE - neues Buch

ISBN: 9783838372471

ID: 9783838372471

This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction. Books, Computers~~Internet~~General, BEHAVIOR-IN-CYBERSPACE~~Asmita-Shukla, 999999999, BEHAVIOR IN CYBERSPACE, Asmita Shukla, 3838372476, AV Akademikerverlag GmbH & Co. KG., , , , , AV Akademikerverlag GmbH & Co. KG.

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BEHAVIOR IN CYBERSPACE - Shukla, Asmita
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Shukla, Asmita:
BEHAVIOR IN CYBERSPACE - Taschenbuch

ISBN: 3838372476

Gebundene Ausgabe, ID: 7979592

ROLE OF WEBSITE AND USER CHARACTERISTICS - Buch, gebundene Ausgabe, 356 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ. This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction.

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BEHAVIOR IN CYBERSPACE - Shukla, Asmita
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Shukla, Asmita:
BEHAVIOR IN CYBERSPACE - Taschenbuch

2010, ISBN: 3838372476

Gebundene Ausgabe, ID: 7979592

ROLE OF WEBSITE AND USER CHARACTERISTICS - Buch, gebundene Ausgabe, 356 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.

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BEHAVIOR IN CYBERSPACE
Autor:

Shukla, Asmita

Titel:

BEHAVIOR IN CYBERSPACE

ISBN-Nummer:

9783838372471

This book demonstrates website and user characteristics as important variables predicting purchase intention, affect and word of mouth and the mediating role of website satisfaction. Website and user characteristics comprised information and entertainment profiles of users and websites. Users and websites were categorized into four categories of information and entertainment. Data were collected online (801 participants) as well as offline (253 participants) and analyzed using multivariate statistical techniques. Results revealed significant main effects of users and website characteristics on website satisfaction, purchase intention, affect and word of mouth. Interaction effects were obtained for offline method but not for the online method. The results indicated that in offline method, website satisfaction and word of mouth of the users were highest when users were given respective category of websites. Analyses revealed partial mediating effect of website satisfaction.

Detailangaben zum Buch - BEHAVIOR IN CYBERSPACE


EAN (ISBN-13): 9783838372471
ISBN (ISBN-10): 3838372476
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: AV Akademikerverlag GmbH & Co. KG.

Buch in der Datenbank seit 13.06.2008 02:16:19
Buch zuletzt gefunden am 30.12.2014 14:30:00
ISBN/EAN: 9783838372471

ISBN - alternative Schreibweisen:
3-8383-7247-6, 978-3-8383-7247-1

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