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Supermarket Differentiation In The Uk - Cornelia Obitz
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Cornelia Obitz:

Supermarket Differentiation In The Uk - neues Buch

ISBN: 9783836620291

ID: 9783836620291

A theoretical and empirical investigation This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.With theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies.A study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study.The research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers&apos critical success factors is suggested. Supermarket Differentiation In The Uk: This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.With theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies.A study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study.The research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers&apos critical success factors is suggested. Einzelhandel Handel / Einzelhandel Marketing / Produktmarketing Product Placement Produktmarketing, Diplomica Verlag

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Supermarket Differentiation In The Uk - Diplomica-Verlag
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Diplomica-Verlag:

Supermarket Differentiation In The Uk - neues Buch

2009, ISBN: 9783836620291

ID: 19586133

This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether. This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies. A study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study. The research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers' critical success factors is suggested. eBooks, , Supermarket Differentiation In The Uk~~EBook~~9783836620291~~Cornelia Obitz, , Supermarket Differentiation In The Uk, Cornelia Obitz, 9783836620291, Diplomica-Verlag, 05/01/2009, , , , Diplomica-Verlag

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Supermarket differentiation in the UK. A theoretical and empirical investigation - Cornelia Obitz
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Cornelia Obitz:
Supermarket differentiation in the UK. A theoretical and empirical investigation - neues Buch

ISBN: 9783836620291

ID: 26763

This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.With theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies.A study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study.The research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers critical success factors is suggested.

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Supermarket differentiation in the UK - Cornelia Obitz
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Cornelia Obitz:
Supermarket differentiation in the UK - Erstausgabe

2009, ISBN: 9783836620291

ID: 21668196

A theoretical and empirical investigation, [ED: 1], 1., Aufl., eBook Download (PDF), eBooks, [PU: Diplomica Verlag]

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Supermarket differentiation in the UK. A theoretical and empirical investigation - Cornelia Obitz
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Cornelia Obitz:
Supermarket differentiation in the UK. A theoretical and empirical investigation - Erstausgabe

2009, ISBN: 9783836620291

ID: 21668196

[ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Diplomica Verlag GmbH]

Neues Buch Lehmanns.de
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