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Contingency Factors of Marketing-Mix Standardization - Roxana Codita
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ISBN: 9783834925961

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German Consumer Goods Companies in Central and Eastern Europe This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct's nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct?s nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements. Bücher / Sachbücher / Business & Karriere / Wirtschaft / Wirtschaft international / Euro & Europäische Union 978-3-8349-2596-1, Gabler Verlag

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Contingency Factors of Marketing-Mix Standardization - Roxana Codita
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Contingency Factors of Marketing-Mix Standardization - neues Buch

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ID: 119502070

This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct´s nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct?s nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements. German Consumer Goods Companies in Central and Eastern Europe Buch (fremdspr.) Bücher>Sachbücher>Business & Karriere>Wirtschaft>Wirtschaft international>Euro & Europäische Union, Gabler Verlag

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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Applied Marketing Science/Angewandte Marketingforschung) - Roxana Codita
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Applied Marketing Science/Angewandte Marketingforschung) - Taschenbuch

ISBN: 3834925969

[SR: 604984], Taschenbuch, [EAN: 9783834925961], Gabler Verlag, Gabler Verlag, Book, [PU: Gabler Verlag], Gabler Verlag, Contingency Factors of Marketing-Mix Standardization This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed., 58302011, Management, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Paperback) - Roxana Codita
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Paperback) - Taschenbuch

2010, ISBN: 3834925969

ID: 17668560074

[EAN: 9783834925961], Neubuch, [PU: Springer Fachmedien Wiesbaden, Germany], Language: English Brand New Book ***** Print on Demand *****.This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.

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Contingency Factors of Marketing-Mix Standardization - Codita, Roxana
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Contingency Factors of Marketing-Mix Standardization - Taschenbuch

2011, ISBN: 9783834925961

[ED: Softcover], [PU: Gabler], This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.2011. xxii, 312 S. 52 SW-Abb., 46 Tabellen.Versandfertig in 3-5 Tagen, [SC: 0.00]

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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Applied Marketing Science/Angewandte Marketingforschung)
Autor:

Codita, Roxana

Titel:

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Applied Marketing Science/Angewandte Marketingforschung)

ISBN-Nummer:

9783834925961

:This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct's nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.

Detailangaben zum Buch - Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Applied Marketing Science/Angewandte Marketingforschung)


EAN (ISBN-13): 9783834925961
ISBN (ISBN-10): 3834925969
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Gabler, Betriebswirt.-Vlg
312 Seiten
Gewicht: 0,488 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 09.04.2007 22:40:40
Buch zuletzt gefunden am 04.12.2015 03:13:16
ISBN/EAN: 9783834925961

ISBN - alternative Schreibweisen:
3-8349-2596-9, 978-3-8349-2596-1

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