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Brand management and marketing of luxury goods - Lucie Scholz
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Lucie Scholz:

Brand management and marketing of luxury goods - neues Buch

2011, ISBN: 9783656120728

ID: 9783656120728

From the historical development of luxury to our present-day perception Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008 Lasslop 2005 Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis. Brand management and marketing of luxury goods: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008 Lasslop 2005 Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis. BUSINESS & ECONOMICS / Marketing / General, GRIN Verlag

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Brand management and marketing of luxury goods - Lucie Scholz
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Lucie Scholz:

Brand management and marketing of luxury goods - neues Buch

2, ISBN: 9783656120728

ID: 166819783656120728

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm, language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subj Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm, language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis. Marketing & Sales, Business & Finance, Brand management and marketing of luxury goods~~ Lucie Scholz~~Marketing & Sales~~Business & Finance~~9783656120728, en, Brand management and marketing of luxury goods, Lucie Scholz, 9783656120728, GRIN Verlag, 02/06/2012, , , , GRIN Verlag, 02/06/2012

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Brand Management And Marketing Of Luxury Goods - Grin Verlag Gmbh
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Brand Management And Marketing Of Luxury Goods - neues Buch

2012

ISBN: 9783656120728

ID: 21231893

Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge. Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Brand Management And Marketing Of Luxury Goods~~EBook~~9783656120728~~Lucie Scholz, , Brand Management And Marketing Of Luxury Goods, Lucie Scholz, 9783656120728, Grin Verlag Gmbh, 02/06/2012, , , , Grin Verlag Gmbh

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Brand Management and Marketing of Luxury Goods - Lucie Scholz
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Lucie Scholz:
Brand Management and Marketing of Luxury Goods - neues Buch

2011, ISBN: 9783656120728

ID: 297011

Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis.

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Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception - Lucie Scholz
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Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception - neues Buch

ISBN: 9783656120728

ID: 9783656120728

Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception Brand-management-and-marketing-of-luxury-goods~~Lucie-Scholz Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), GRIN Verlag GmbH

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Brand Management and Marketing of Luxury Goods
Autor:

Scholz, Lucie

Titel:

Brand Management and Marketing of Luxury Goods

ISBN-Nummer:

9783656120728

Detailangaben zum Buch - Brand Management and Marketing of Luxury Goods


EAN (ISBN-13): 9783656120728
Erscheinungsjahr: 2012
Herausgeber: GRIN Verlag

Buch in der Datenbank seit 18.02.2008 21:08:21
Buch zuletzt gefunden am 25.08.2016 22:49:29
ISBN/EAN: 9783656120728

ISBN - alternative Schreibweisen:
978-3-656-12072-8

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