Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets - neues Buch
ISBN: 9783642288975
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options.Social media management is on … Mehr…
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ISBN: 9783642288975
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on… Mehr…
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2013, ISBN: 9783642288975
Value Chain and Business Models in Changing Media Markets, eBooks, eBook Download (PDF), 2014, [PU: Springer Berlin], Seiten: 880, Springer Berlin, 2013
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2013, ISBN: 9783642288975
Value Chain and Business Models in Changing Media Markets, eBooks, eBook Download (PDF), Auflage, [PU: Springer-Verlag], [ED: 1], Springer-Verlag, 2013
| lehmanns.de Versandkosten:Download sofort lieferbar. (EUR 0.00) Details... |
2013, ISBN: 9783642288975
Value Chain and Business Models in Changing Media Markets, eBooks, eBook Download (PDF), 2014, [PU: Springer Berlin], Springer Berlin, 2013
| lehmanns.de Versandkosten:Download sofort lieferbar. (EUR 0.00) Details... |
Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets - neues Buch
ISBN: 9783642288975
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options.Social media management is on … Mehr…
ISBN: 9783642288975
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on… Mehr…
2013
ISBN: 9783642288975
Value Chain and Business Models in Changing Media Markets, eBooks, eBook Download (PDF), 2014, [PU: Springer Berlin], Seiten: 880, Springer Berlin, 2013
2013, ISBN: 9783642288975
Value Chain and Business Models in Changing Media Markets, eBooks, eBook Download (PDF), Auflage, [PU: Springer-Verlag], [ED: 1], Springer-Verlag, 2013
2013, ISBN: 9783642288975
Value Chain and Business Models in Changing Media Markets, eBooks, eBook Download (PDF), 2014, [PU: Springer Berlin], Springer Berlin, 2013
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Detailangaben zum Buch - Handbook of Social Media Management
EAN (ISBN-13): 9783642288975
ISBN (ISBN-10): 3642288979
Erscheinungsjahr: 2013
Herausgeber: Springer-Verlag
880 Seiten
Sprache: eng/Englisch
Buch in der Datenbank seit 2009-03-01T17:31:16+01:00 (Berlin)
Detailseite zuletzt geändert am 2023-06-23T16:10:48+02:00 (Berlin)
ISBN/EAN: 9783642288975
ISBN - alternative Schreibweisen:
3-642-28897-9, 978-3-642-28897-5
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: benninghaus, benn, friedrichsen, wolfgang friedrich, friedrich wolf, mike, benni, mühl, muhl, benning, friedrichs, aziz azmeh, braun dietrich
Titel des Buches: social media, management handbook, social business
Daten vom Verlag:
Autor/in: Mike Friedrichsen; Wolfgang Mühl-Benninghaus
Titel: Media Business and Innovation; Handbook of Social Media Management - Value Chain and Business Models in Changing Media Markets
Verlag: Springer; Springer Berlin
880 Seiten
Erscheinungsjahr: 2013-05-28
Berlin; Heidelberg; DE
Sprache: Englisch
213,99 € (DE)
220,00 € (AT)
236,00 CHF (CH)
Available
IX, 880 p. 174 illus., 47 illus. in color.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Interactive Media; Media Management; New Value Chain; Social Media; Social Media Business; media research; B; Media Planning; Media and Communication; Marketing; Media Sociology; Corporate Communication; Business and Management; Medienwissenschaften; Soziologie; Businesskommunikation und -präsentation; BB
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.First comprehensive overview of a new research field State of the art in social media research International representation of topics, cases and contributors Includes supplementary material: sn.pub/extras
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