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Organizational Buying Behavior - Richard Glavee-Geo
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ISBN: 9783639221992

ID: 9783639221992

Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing. This book discusses and reports on factors that influence information control such as organizational structure; work climate; task interdependence; environmental uncertainty; and organizational size. Organizations which sell to businesses need to know the implications of information control by gatekeepers (purchasers/buyers) and how this influences the Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing. This book discusses and reports on factors that influence information control such as organizational structure; work climate; task interdependence; environmental uncertainty; and organizational size. Organizations which sell to businesses need to know the implications of information control by gatekeepers (purchasers/buyers) and how this influences the decision-making process of the buying center. It helps them to know which of the various decision-makers that needs to be targeted for marketing strategies. Marketers need to identify key factors influencing response to marketing efforts so as to be able to formulate successful marketing strategies to appropriately target those who matter most in the decision-making process. Marketers, Purchasing Practitioners, Students of Marketing, Purchasing and Business Management; Decision Makers in Top and Middle Management and Management Researchers will find this book very useful. Books, Business & Economics~~Marketing~~General, Organizational-Buying-Behavior~~Richard-Glavee-Geo, 999999999, Organizational Buying Behavior, Richard Glavee-Geo, 3639221990, VDM Verlag, , , , , VDM Verlag

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Organizational Buying Behavior
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Organizational Buying Behavior - gebrauchtes Buch

ISBN: 9783639221992

ID: 9783639221992

Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing. This book discusses and reports on factors that influence information control such as organizational structure; work climate; task interdependence; environmental uncertainty; and organizational size. Organizations which sell to businesses need to know the implications of information control by gatekeepers (purchasers/buyers) and how this influences the Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing. This book discusses and reports on factors that influence information control such as organizational structure; work climate; task interdependence; environmental uncertainty; and organizational size. Organizations which sell to businesses need to know the implications of information control by gatekeepers (purchasers/buyers) and how this influences the decision-making process of the buying center. It helps them to know which of the various decision-makers that needs to be targeted for marketing strategies. Marketers need to identify key factors influencing response to marketing efforts so as to be able to formulate successful marketing strategies to appropriately target those who matter most in the decision-making process. Marketers, Purchasing Practitioners, Students of Marketing, Purchasing and Business Management; Decision Makers in Top and Middle Management and Management Researchers will find this book very useful. Books, Business & Economics~~Marketing~~General, Organizational-Buying-Behavior~~Richard-Glavee-Geo, , , , , , , , , , VDM Verlag

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ORGANIZATIONAL BUYING BEHAVIOR - FACTORS INFLUENCING INFORMATION CONTROL IN BUSINESS-TO-BUSINESS MARKETS
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ORGANIZATIONAL BUYING BEHAVIOR - FACTORS INFLUENCING INFORMATION CONTROL IN BUSINESS-TO-BUSINESS MARKETS - Taschenbuch

2009

ISBN: 9783639221992

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing. This book discusses and reports on factors that influence information control such as organizational structure work climate task interdependence environmental uncertainty and organizational size. Organizations which sell to businesses need to know the implications of information control by gatekeepers (purchasers/buyers) and how this influences the decision-making process of the buying center. It helps them to know which of the various decision-makers that needs to be targeted for marketing strategies. Marketers need to identify key factors influencing response to marketing efforts so as to be able to formulate successful marketing strategies to appropriately target those who matter most in the decision-making process. Marketers, Purchasing Practitioners, Students of Marketing, Purchasing and Business Management Decision Makers in Top and Middle Management and Management Researchers will find this book very useful., [SC: 0.00], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 5mm, [GW: 147g]

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ORGANIZATIONAL BUYING BEHAVIOR - Richard Glavee-Geo
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ORGANIZATIONAL BUYING BEHAVIOR - neues Buch

ISBN: 9783639221992

ID: 9319bceb5619dc81e99464b78d580ab6

Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing. This book discusses and reports on factors that influence information control such as organizational structure; work climate; task interdependence; environmental uncertainty; and organizational size. Organizations which sell to businesses need to know the implications of information control by gatekeepers (purchasers/buyers) and how this influences the decision-making process of the buying center. It helps them to know which of the various decision-makers that needs to be targeted for marketing strategies. Marketers need to identify key factors influencing response to marketing efforts so as to be able to formulate successful marketing strategies to appropriately target those who matter most in the decision-making process. Marketers, Purchasing Practitioners, Students of Marketing, Purchasing and Business Management; Decision Makers in Top and Middle Management and Management Researchers will find this book very useful. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Organizational Buying Behavior - Richard Glavee-Geo
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Richard Glavee-Geo:
Organizational Buying Behavior - Taschenbuch

ISBN: 9783639221992

ID: 9783639221992

Organizational Buying Behavior Organizational-Buying-Behavior~~Richard-Glavee-Geo Business>Marketing Strategies>Marketing Strategies Paperback, VDM Verlag

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Details zum Buch
ORGANIZATIONAL BUYING BEHAVIOR
Autor:

GLAVEE-GEO, RICHARD

Titel:

ORGANIZATIONAL BUYING BEHAVIOR

ISBN-Nummer:

9783639221992

Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing. This book discusses and reports on factors that influence information control such as organizational structure; work climate; task interdependence; environmental uncertainty; and organizational size. Organizations which sell to businesses need to know the implications of information control by gatekeepers (purchasers/buyers) and how this influences the decision-making process of the buying center. It helps them to know which of the various decision-makers that needs to be targeted for marketing strategies. Marketers need to identify key factors influencing response to marketing efforts so as to be able to formulate successful marketing strategies to appropriately target those who matter most in the decision-making process. Marketers, Purchasing Practitioners, Students of Marketing, Purchasing and Business Management; Decision Makers in Top and Middle Management and Management Researchers will find this book very useful.

Detailangaben zum Buch - ORGANIZATIONAL BUYING BEHAVIOR


EAN (ISBN-13): 9783639221992
ISBN (ISBN-10): 3639221990
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: VDM Verlag
100 Seiten
Gewicht: 0,165 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.11.2007 20:47:14
Buch zuletzt gefunden am 20.11.2016 15:39:54
ISBN/EAN: 9783639221992

ISBN - alternative Schreibweisen:
3-639-22199-0, 978-3-639-22199-2

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