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Kleinster Preis: 38.99 EUR, größter Preis: 49.99 EUR, Mittelwert: 43.46 EUR
Will they pay for it?´´ A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont - Lucian Morariu
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Lucian Morariu:

Will they pay for it?´´ A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont - neues Buch

2008, ISBN: 9783638936866

ID: 116419292

Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), 338 entries in the bibliography, language: English, abstract: No other electronic medium - in fact, no other medium at all - has become a mass medium as fast as the Internet did. At the beginning of 2008, there were more than 1.3 Billion users online, which accounts for roughly one fifth of the world population. Historically, the Internet has been conceptualized as a means of communication. Realizing its potential, however, it was soon used for commercial purposes as well. In addition to that, there is a third major area that has long been a major pillar of Internet usage: content. Much of the tremendous growth of the Internet over the past decade can be explained by the fact that, apart from fees for the usage of bandwith, content and other services on the Internet have usually been offered for free, typically financed by revenues from online advertising. Faced with the burst of the Internet bubble and the sales from Internet advertising breaking away, however, online companies started looking for alternative ways of generating revenues. One of the most obvious options was to start charging consumers directly for the content offered to them, which was a rather significant paradigm shift.The picture emerging today is twofold: On the one hand, online consumers who have grown accustomed to free services and content find the prospect of having to pay for those rather appalling. On the other hand, there is evidence that there is at least some degree of willingnes to pay for digital content among online consumers. These controversial findings show that there is still a lot to be learned about business models, pricing strategies, and consumer attitudes towards paid content. It seems as if online consumers are definitely willing to pay for content under certain circumstances, yet there is much confusion about what these circumstances are exactly. As a result, there is apparently a great need for understanding online consumers´ behavior and attitudes better in order to make more accurate decisions about when and how to put a price tag on digital content online. This book intends to bridge this gap. However, the focus of is not on determining the optimal pricing strategy for providers of digital content. Instead, by adopting a consumer behavior perspective, it develops a conceptual framework that identifies the main factors influencing consumers´ willingness to pay for digital content in an online context and thus deepens the understanding of how a company´s specific pricing decisions affect those factors. Will they pay for it?´´ A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

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´´Will they pay for it?´´ A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont - Lucian Morariu
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Lucian Morariu:

´´Will they pay for it?´´ A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont - neues Buch

2008, ISBN: 9783638936866

ID: 690904371

Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), 338 entries in the bibliography, language: English, abstract: No other electronic medium - in fact, no other medium at all - has become a mass medium as fast as the Internet did. At the beginning of 2008, there were more than 1.3 Billion users online, which accounts for roughly one fifth of the world population. Historically, the Internet has been conceptualized as a means of communication. Realizing its potential, however, it was soon used for commercial purposes as well. In addition to that, there is a third major area that has long been a major pillar of Internet usage: content. Much of the tremendous growth of the Internet over the past decade can be explained by the fact that, apart from fees for the usage of bandwith, content and other services on the Internet have usually been offered for free, typically financed by revenues from online advertising. Faced with the burst of the Internet bubble and the sales from Internet advertising breaking away, however, online companies started looking for alternative ways of generating revenues. One of the most obvious options was to start charging consumers directly for the content offered to them, which was a rather significant paradigm shift. The picture emerging today is twofold: On the one hand, online consumers who have grown accustomed to free services and content find the prospect of having to pay for those rather appalling. On the other hand, there is evidence that there is at least some degree of willingnes to pay for digital content among online consumers. These controversial findings show that there is still a lot to be learned about business models, pricing strategies, and consumer attitudes towards paid content. It seems as if onlin ´´Will they pay for it?´´ A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 29.04.2008, GRIN, .200

Neues Buch Buch.ch
No. 15508237 Versandkosten:zzgl. Versandkosten
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Will they pay for it? A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont - Lucian Morariu
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Lucian Morariu:
Will they pay for it? A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont - neues Buch

2008

ISBN: 9783638936866

ID: 690904371

Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), 338 entries in the bibliography, language: English, abstract: No other electronic medium - in fact, no other medium at all - has become a mass medium as fast as the Internet did. At the beginning of 2008, there were more than 1.3 Billion users online, which accounts for roughly one fifth of the world population. Historically, the Internet has been conceptualized as a means of communication. Realizing its potential, however, it was soon used for commercial purposes as well. In addition to that, there is a third major area that has long been a major pillar of Internet usage: content. Much of the tremendous growth of the Internet over the past decade can be explained by the fact that, apart from fees for the usage of bandwith, content and other services on the Internet have usually been offered for free, typically financed by revenues from online advertising. Faced with the burst of the Internet bubble and the sales from Internet advertising breaking away, however, online companies started looking for alternative ways of generating revenues. One of the most obvious options was to start charging consumers directly for the content offered to them, which was a rather significant paradigm shift. The picture emerging today is twofold: On the one hand, online consumers who have grown accustomed to free services and content find the prospect of having to pay for those rather appalling. On the other hand, there is evidence that there is at least some degree of willingnes to pay for digital content among online consumers. These controversial findings show that there is still a lot to be learned about business models, pricing strategies, and consumer attitudes towards paid content. It seems as if onlin Will they pay for it? A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 29.04.2008, GRIN, .200

Neues Buch Buch.ch
No. 15508237 Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Lucian Morariu:
"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont - neues Buch

2008, ISBN: 9783638936866

ID: 1f2cb1791893f55501149e6d171c6daf

"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), 338 entries in the bibliography, language: English, abstract: No other electronic medium - in fact, no other medium at all - has become a mass medium as fast as the Internet did. At the beginning of 2008, there were more than 1.3 Billion users online, which accounts for roughly one fifth of the world population. Historically, the Internet has been conceptualized as a means of communication. Realizing its potential, however, it was soon used for commercial purposes as well. In addition to that, there is a third major area that has long been a major pillar of Internet usage: content. Much of the tremendous growth of the Internet over the past decade can be explained by the fact that, apart from fees for the usage of bandwith, content and other services on the Internet have usually been offered for free, typically financed by revenues from online advertising. Faced with the burst of the Internet bubble and the sales from Internet advertising breaking away, however, online companies started looking for alternative ways of generating revenues. One of the most obvious options was to start charging consumers directly for the content offered to them, which was a rather significant paradigm shift. The picture emerging today is twofold: On the one hand, online consumers who have grown accustomed to free services and content find the prospect of having to pay for those rather appalling. On the other hand, there is evidence that there is at least some degree of willingnes to pay for digital content among online consumers. These controversial findings show that there is still a lot to be learned about business models, pricing strategies, and consumer attitudes towards paid content. It seems as if onlin Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-638-93686-6, GRIN

Neues Buch Buch.de
Nr. 15508237 Versandkosten:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 5 - 7 Tagen, DE. (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Will they pay for it?´´ A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont - Lucian Morariu
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Lucian Morariu:
Will they pay for it?´´ A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont - neues Buch

2008, ISBN: 9783638936866

ID: 116419292

Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), 338 entries in the bibliography, language: English, abstract: No other electronic medium - in fact, no other medium at all - has become a mass medium as fast as the Internet did. At the beginning of 2008, there were more than 1.3 Billion users online, which accounts for roughly one fifth of the world population. Historically, the Internet has been conceptualized as a means of communication. Realizing its potential, however, it was soon used for commercial purposes as well. In addition to that, there is a third major area that has long been a major pillar of Internet usage: content. Much of the tremendous growth of the Internet over the past decade can be explained by the fact that, apart from fees for the usage of bandwith, content and other services on the Internet have usually been offered for free, typically financed by revenues from online advertising. Faced with the burst of the Internet bubble and the sales from Internet advertising breaking away, however, online companies started looking for alternative ways of generating revenues. One of the most obvious options was to start charging consumers directly for the content offered to them, which was a rather significant paradigm shift. The picture emerging today is twofold: On the one hand, online consumers who have grown accustomed to free services and content find the prospect of having to pay for those rather appalling. On the other hand, there is evidence that there is at least some degree of willingnes to pay for digital content among online consumers. These controversial findings show that there is still a lot to be learned about business models, pricing strategies, and consumer attitudes towards paid content. It seems as if onlin Will they pay for it?´´ A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital cont Buch (dtsch.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

Neues Buch Thalia.de
No. 15508237 Versandkosten:, Versandfertig in 2 - 3 Tagen, DE (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

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"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content
Autor:

Morariu, Lucian

Titel:

"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content

ISBN-Nummer:

9783638936866

Diploma Thesis from the year 2007 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), 338 entries in the bibliography, language: English, abstract: No other electronic medium - in fact, no other medium at all - has become a mass medium as fast as the Internet did. At the beginning of 2008, there were more than 1.3 Billion users online, which accounts for roughly one fifth of the world population. Historically, the Internet has been conceptualized as a means of communication. Realizing its potential, it was soon used for commercial purposes as well, however. In addition to that, there is a third major area that has long been a major pillar of Internet usage: content. Much of the tremendous growth of the Internet over the past decade can be explained by the fact that, apart from fees for the usage of bandwith, content and other services on the Internet have usually been offered for free, typically financed by revenues from online advertising. Faced with the burst of the Internet bubble and the sales from Internet advertising breaking away, online companies started looking for alternative ways of generating revenues. One of the most obvious options was to start charging consumers directly for the content offered to them, which was a rather significant paradigm shift. The picture emerging today is twofold: On the one hand, online consumers who have grown accustomed to free services and content find the prospect of having to pay for those rather appalling. On the other hand, there is evidence that there is at least some degree of willingnes to pay for digital content among online consumers. These controversial findings show that there is stil a lot to be learned about business models, pricing strategies, and consumer attitudes towards paid content. It seems as if online consumers are definitely willing to pay for content under certain circumstances, yet there is much confusion about what these circumstances are exactly. As a result, there is apparently a great need for understanding online consumers' behavior and attitudes better in order to make more accurate decisions about when and how to put a price tag on digital content online. This book intends to bridge this gap. However, the focus of is not on determining the optimal pricing strategy for providers of digital content. Instead, by adopting a consumer behavior perspective, it develops a conceptual framework that identifies the main factors influencing consumers' willingness to pay for digital content in an online context and thus deepens the understanding of how a company's specific pricing decisions affect those factors.

Detailangaben zum Buch - "Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content


EAN (ISBN-13): 9783638936866
ISBN (ISBN-10): 3638936864
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: GRIN Verlag
196 Seiten
Gewicht: 0,288 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 28.05.2008 04:33:01
Buch zuletzt gefunden am 23.11.2016 19:19:48
ISBN/EAN: 9783638936866

ISBN - alternative Schreibweisen:
3-638-93686-4, 978-3-638-93686-6

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