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Consumer Driven Electronic Transformation - Doukidis, Georgios J.; Vrechopoulos, Adam P.
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Consumer Driven Electronic Transformation - neues Buch

ISBN: 9783540226116

ID: 304020

The dominant role of Efficient Consumer Response (ECR) practices in the retail industry today has created a strong need for collaboration between business and research communities for the development of robust theoretical frameworks and intelligent technological solutions towards providing direct managerial implications to the retail industry players. To this end, this book aims to highlight the emerging trends, challenges and opportunities in the retail industry, under the perspective of the changing consumer and business behavioural patterns, the reconfiguration of intra- and inter-organizational relationships and the evolving technological capabilities. Elaborating on the core ECR concepts, the book emphasizes the role of consumer behaviour research as the driving force for the configuration of the retail value chain processes. Along these lines, the application of the latest technological inventions to enthuse consumers through accurate targeting along with the identification of the potential of the new technologies, processes and strategies for transforming the supply chain constitute the main pillars of the book. Specifically, the book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success. Finally, the book underlines the great potentials for new technologies and processes from a supply and demand side perspective. Business Business eBook, Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Consumer Driven Electronic Transformation - Doukidis, Georgios J. / Vrechopoulos, Adam P. (eds.)
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Doukidis, Georgios J. / Vrechopoulos, Adam P. (eds.):

Consumer Driven Electronic Transformation - gebunden oder broschiert

2005, ISBN: 9783540226116

[ED: Hardcover], [PU: Springer, Berlin], The dominant role of Efficient Consumer Response (ECR) practices in the retail industry today has created a strong need for collaboration between business and research communities for the development of robust theoretical frameworks and intelligent technological solutions towards providing direct managerial implications to the retail industry players. To this end, this book aims to highlight the emerging trends, challenges and opportunities in the retail industry, under the perspective of the changing consumer and business behavioural patterns, the reconfiguration of intra- and inter-organizational relationships and the evolving technological capabilities. Elaborating on the core ECR concepts, the book emphasizes the role of consumer behaviour research as the driving force for the configuration of the retail value chain processes. Along these lines, the application of the latest technological inventions to enthuse consumers through accurate targeting along with the identification of the potential of the new technologies, processes and strategies for transforming the supply chain constitute the main pillars of the book. Specifically, the book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success. Finally, the book underlines the great potentials for new technologies and processes from a supply and demand side perspective. 2005. X, 250 p. w. 48 ill. Versandfertig in 3-5 Tagen, [SC: 0.00]

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Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain - Georgios I. Doukidis (Editor), Adam P. Vrechopoulos (Editor)
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Georgios I. Doukidis (Editor), Adam P. Vrechopoulos (Editor):
Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain - neues Buch

ISBN: 9783540226116

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success. Books Books ~~ Business & Economics~~ Management Science Consumer-Driven-Electronic-Transformation~~Georgios-I-Doukidis Springer Berlin Heidelberg The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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Consumer Driven Electronic Transformation
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Consumer Driven Electronic Transformation - neues Buch

ISBN: 9783540226116

ID: 9809916

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success. Books, Business, Finance and Law~~Business and Management~~Management & Management Techniques, Consumer Driven Electronic Transformation~~Book~~9783540226116, , , , , , , , , ,, [PU: Springer, Berlin/Heidelberg]

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Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain 1st Edition - Georgios J. Doukidis
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Georgios J. Doukidis:
Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain 1st Edition - neues Buch

ISBN: 9783540226116

ID: 9783540226116

Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain 1st Edition Author :Georgios J. Doukidis 9783540226116 3540226117, [PU: Springer, Berlin/Heidelberg]

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Details zum Buch
Consumer Driven Electronic Transformation
Autor:

Doukidis, Georgios J. / Vrechopoulos, Adam P. (eds.)

Titel:

Consumer Driven Electronic Transformation

ISBN-Nummer:

9783540226116

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

Detailangaben zum Buch - Consumer Driven Electronic Transformation


EAN (ISBN-13): 9783540226116
ISBN (ISBN-10): 3540226117
Gebundene Ausgabe
Erscheinungsjahr: 2004
Herausgeber: Springer-Verlag GmbH
250 Seiten
Gewicht: 0,567 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 18.05.2007 23:50:25
Buch zuletzt gefunden am 21.01.2017 23:51:33
ISBN/EAN: 9783540226116

ISBN - alternative Schreibweisen:
3-540-22611-7, 978-3-540-22611-6

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