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Movie Marketing: Opening the Picture and Giving It Legs
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ISBN: 9781879505384

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This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come. -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films o This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come. -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies.Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood., [PU: Silman-James Press]

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Movie Marketing: Opening the Picture and Giving It Legs "This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come". -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies.Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-879505-38-4, Silman James Pr

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Movie Marketing: Opening the Picture and Giving It Legs - Taschenbuch

1997

ISBN: 187950538X

ID: 13538789226

[EAN: 9781879505384], Neubuch, [PU: SILMAN-JAMES PR Okt 1997], POP ARTS / CULTURE; PERFORMING FILM & VIDEO REFERENCE; TECHNOLOGY ENGINEERING TELECOMMUNICATIONS, Performing Arts|Business Aspects, Performing Arts|Film|General, Neuware - 'This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come'. -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel Power 240 pp. Englisch

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Details zum Buch
Movie Marketing: Opening the Picture and Giving It Legs
Autor:

Lukk, Tiiu

Titel:

Movie Marketing: Opening the Picture and Giving It Legs

ISBN-Nummer:

9781879505384

"This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come". -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies.Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood.

Detailangaben zum Buch - Movie Marketing: Opening the Picture and Giving It Legs


EAN (ISBN-13): 9781879505384
ISBN (ISBN-10): 187950538X
Taschenbuch
Erscheinungsjahr: 1997
Herausgeber: SILMAN-JAMES PR
240 Seiten
Gewicht: 0,476 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 28.10.2007 05:28:11
Buch zuletzt gefunden am 04.11.2016 16:43:41
ISBN/EAN: 9781879505384

ISBN - alternative Schreibweisen:
1-879505-38-X, 978-1-879505-38-4

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