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Advances in Business and Management Forecasting, 6 - Klimberg, Ronald; Lawrence, Kenneth D.
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ISBN: 9781848555488

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) The focus of the research annual is applications- and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. Business Business eBook The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

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Advances in Business and Management Forecasting - Kenneth D. Lawrence (Editor), Ronald K. Klimberg (Editor)
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Kenneth D. Lawrence (Editor), Ronald K. Klimberg (Editor):

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ISBN: 9781848555488

Advances in Business and Management Forecasting is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. Books Books ~~ Business & Economics~~ General Advances-in-Business-and-Management-Forecasting~~Kenneth-D-Lawrence JAI Press(NY) The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

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2009

ISBN: 1848555482

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ID: 9781848555488

Internationaler Buchtitel. In englischer Sprache. Verlag: JAI Press, 266 Seiten, L=229mm, B=152mm, H=25mm, Gew.=590gr, [GR: 17820 - HC/Wirtschaft/Allgemeines, Lexika, Geschichte], [SW: - Business / Economics / Finance], Gebunden, Klappentext: Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

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ISBN: 9781848555488

ID: 9698160

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. Books, Business, Finance and Law~~Economics~~Economic Forecasting, Advances In Business And Management Forecasting~~Book~~9781848555488~~Kenneth D. Lawrence, Ronald Klimberg, , , , , , , , , ,

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Advances in Business and Management Forecasting
Autor:

Kenneth D. Lawrence (Editor), Ronald K. Klimberg (Editor)

Titel:

Advances in Business and Management Forecasting

ISBN-Nummer:

9781848555488

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

Detailangaben zum Buch - Advances in Business and Management Forecasting


EAN (ISBN-13): 9781848555488
ISBN (ISBN-10): 1848555482
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: JAI Press
266 Seiten
Gewicht: 0,590 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 10.09.2012 04:26:55
Buch zuletzt gefunden am 26.04.2016 18:34:40
ISBN/EAN: 9781848555488

ISBN - alternative Schreibweisen:
1-84855-548-2, 978-1-84855-548-8

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