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Kleinster Preis: 109,50 €, größter Preis: 968,25 €, Mittelwert: 640,27 €
Advertising
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Advertising - neues Buch

2010, ISBN: 9781847885500

ID: 9693377

Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies. Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organisations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way. Advertising: Critical Readings brings together the key writings - drawing on both journals and books - to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications. The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically: Volume 1: History North and South Americas, Europe, Other Markets. Volume 2: Industry Economic Approaches, Overviews, Clients, Agencies, Media, Internet. Volume 3: Communication Communication, Rhetoric of Images, Deconstructing Ads, Design. Volume 4: Culture Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Advertising~~Book~~9781847885500, , , , , , , , , ,

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Advertising, 4-Volume Set: Critical Readings - Brian Moeran
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Advertising, 4-Volume Set: Critical Readings - neues Buch

2010, ISBN: 9781847885500

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Critical Readings "Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organizations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way.Advertising: Critical Readings brings together the key writings -- drawing on both journals and books -- to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically: Volume 1: Advertising HistoriesNorth and South Americas, Europe, Other MarketsVolume 2: Advertising IndustriesEconomic Approaches, Overviews, Clients, Agencies, Media, Internet.Volume 3: Advertising ImagesCommunication, Rhetoric of Images, Deconstructing Ads, Design.Volume 4: Culture: Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender"--Provided by publisher. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-84788-550-0, Berg Publ % Books Intl

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Advertising, 4-Volume Set: Critical Readings - Brian Moeran
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Advertising, 4-Volume Set: Critical Readings - neues Buch

2010

ISBN: 9781847885500

ID: 137792402

Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organizations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way.Advertising: Critical Readings brings together the key writings -- drawing on both journals and books -- to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically: Volume 1: Advertising HistoriesNorth and South Americas, Europe, Other MarketsVolume 2: Advertising IndustriesEconomic Approaches, Overviews, Clients, Agencies, Media, Internet.Volume 3: Advertising ImagesCommunication, Rhetoric of Images, Deconstructing Ads, Design.Volume 4: Culture: Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender´´--Provided by publisher. Critical Readings Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Berg Publ % Books Intl

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Advertising - Brian Moeran
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Brian Moeran:
Advertising - neues Buch

ISBN: 9781847885500

Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organizations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way.Advertising: Critical Readings brings together the key writings -- drawing on both journals and books -- to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically: Volume 1: Advertising HistoriesNorth and South Americas, Europe, Other MarketsVolume 2: Advertising IndustriesEconomic Approaches, Overviews, Clients, Agencies, Media, Internet.Volume 3: Advertising ImagesCommunication, Rhetoric of Images, Deconstructing Ads, Design.Volume 4: Culture: Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender. Brian Moeran, Books, Advertising Books A multivolume collection for scholars of the key writings - from Communications, Business as well as Media writing - on Advertising

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ISBN: 9781847885500

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Advertising, 4-Volume Set: Critical Readings
Autor:

NA

Titel:

Advertising, 4-Volume Set: Critical Readings

ISBN-Nummer:

9781847885500

A multivolume collection for scholars of the key writings - from Communications, Business as well as Media writing - on Advertising

Detailangaben zum Buch - Advertising, 4-Volume Set: Critical Readings


EAN (ISBN-13): 9781847885500
ISBN (ISBN-10): 1847885500
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: BERG PUBL % BOOKS INTL
1600 Seiten
Gewicht: 3,130 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 02.08.2012 02:50:29
Buch zuletzt gefunden am 29.07.2016 12:03:03
ISBN/EAN: 9781847885500

ISBN - alternative Schreibweisen:
1-84788-550-0, 978-1-84788-550-0

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