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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage - Gooze, Mitchell; Mroz, Ralph
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2007, ISBN: 1601940041, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9781601940049

Internationaler Buchtitel. In englischer Sprache. Verlag: ELEVATE, 176 Seiten, L=239mm, B=158mm, H=19mm, Gew.=435gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden, Klappentext: 'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency. 'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.

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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage - Mitchell Gooze, Ralph Mroz
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ISBN: 9781601940049

'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency. Books Books ~~ Business & Economics~~ Marketing ~~ Industrial Value-Acceleration~~Mitchell-Gooze Advantage Media Group 'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.

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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage - Mitchell Gooze#Ralph Mroz
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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage 'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-60194-004-9, Elevate

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ISBN: 1601940041

ID: 5403351

'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency. business and investing,industrial,marketing,marketing and sales Marketing & Sales, Elevate

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Details zum Buch
Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Autor:

Gooze, Mitchell; Mroz, Ralph

Titel:

Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage

ISBN-Nummer:

9781601940049

'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.

Detailangaben zum Buch - Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage


EAN (ISBN-13): 9781601940049
ISBN (ISBN-10): 1601940041
Gebundene Ausgabe
Erscheinungsjahr: 2007
Herausgeber: ELEVATE
176 Seiten
Gewicht: 0,435 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.12.2007 14:23:54
Buch zuletzt gefunden am 04.10.2016 22:15:53
ISBN/EAN: 9781601940049

ISBN - alternative Schreibweisen:
1-60194-004-1, 978-1-60194-004-9

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