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The Search - Battelle, John
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ISBN: 9781591841418

ID: 289615

John Battelle is Silicon Valley's Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider.The result is a highly readable account of Google's astonishing rise. The Economist It's a fascinating story, and Mr. Battelle tells it well. The Wall Street Journal A surprisingly gripping storyThe Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution. Wired News Battellemanages to keep things compelling, adding his own trenchant analysis about what Google's rapid evolution and powerful technology might mean for the company and our society as whole. The Associated Press A compelling glimpse of the search industry's early years. BusinessWeek Deeply researched and nimbly reported. Publishers Weekly Indispensable. London Review of Books "Battelle has written a brilliant business book, but he's also done something more... All searchers should read it."Walter Isaacson, CEO of the Aspen Institute "This book ought to be called 'The Answer.' As usual, John Battelle delivers insightful, thought-provoking, and essential reading." Seth Godin, author of All Marketers Are Liars and Purple Cow "Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle." John Heilemann, author of Pride Before the Fall "A must read for anyone endeavoring to understand one of the most important trends of this generation." Mary Meeker, Managing Director, Internet Analyst, Morgan Stanley "Battelle has... figured out why "search" is so damned important to the future of everything digital. Even more impressive, he's actually managed to turn the subject into a compelling analog story. John Huey, editorial director, Time inc. "A terrific book." L. Gordon Crovitz, Dow Jones Business Business eBook, Penguin Publishing Group

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - John Battelle
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ISBN: 9781591841418

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The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. What does the world want? According to John Battelle, a company that answers that question-in all its shades of meaning-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing. But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-59184-141-8, Portfolio

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2006

ISBN: 1591841410

ID: 19752322916

[EAN: 9781591841418], [SC: 0.0], [PU: Portfolio], BUSINESS / ECONOMICS FINANCE; & E-COMMERCE INTERNET MARKETING, Social Science|Sociology|General, Business & Economics|Corporate & Business History, Computers & the Internet|Internet|General, Computers & the Internet|Internet|World Wide Web, Computers & the Internet|Online Services|General, Gebraucht - Gut Ecken angestoßen - What does the world want According to John Battelle, a company that answers that question-in all its shades of meaning-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing. But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. 336 pp. Englisch

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The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Cultu re - John Battelle
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John Battelle:
The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Cultu re - Taschenbuch

2006, ISBN: 1591841410

ID: 19752322916

[EAN: 9781591841418], [PU: Portfolio], BUSINESS / ECONOMICS FINANCE; & E-COMMERCE INTERNET MARKETING, Social Science|Sociology|General, Business & Economics|Corporate & Business History, Computers & the Internet|Internet|General, Computers & the Internet|Internet|World Wide Web, Computers & the Internet|Online Services|General, Gebraucht - Gut Ecken angestoßen - What does the world want According to John Battelle, a company that answers that question-in all its shades of meaning-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing. But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. 336 pp. Englisch

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ISBN: 9781591841418

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Details zum Buch
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Autor:

Battelle, John

Titel:

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

ISBN-Nummer:

9781591841418

Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.

Detailangaben zum Buch - The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture


EAN (ISBN-13): 9781591841418
ISBN (ISBN-10): 1591841410
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: Portfolio
329 Seiten
Gewicht: 0,316 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.05.2007 16:39:39
Buch zuletzt gefunden am 22.12.2016 13:51:55
ISBN/EAN: 9781591841418

ISBN - alternative Schreibweisen:
1-59184-141-0, 978-1-59184-141-8

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