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Transitioned Media - Gali Einav
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ISBN: 9781441960993

ID: 9781441960993

A Turning Point into the Digital Realm The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of `citizen` journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Transitioned Media: The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of `citizen` journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. Broadcast Media Digital Content High-Definition Television (HD-TV) Information technology Intellectual Property Media Management Media Policy New Media Social Media Social Net Social Network Technology Policy branding digital online B Medi, Springer New York

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Transitioned Media - Einav, Gali
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Einav, Gali:

Transitioned Media - neues Buch

2010, ISBN: 9781441960993

ID: 9781441960993

In englischer Sprache. Verlag: Springer New York, The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of ?citizen? journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. PC-PDF, 20 Seiten, 20 Seiten, 1., st Edition. [GR: 9783 - Nonbooks, PBS / Wirtschaft/Betriebswirtschaft], [SW: - Blogosphere], [DRM: hard-drm], [Ausgabe: 1]

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Transitioned Media - Einav, Gali
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Einav, Gali:
Transitioned Media - neues Buch

2010

ISBN: 9781441960993

ID: 9781441960993

In englischer Sprache. Verlag: Springer New York, The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of ?citizen? journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. PC-PDF, 20 Seiten, 20 Seiten, 1., st Edition. [GR: 9783 - Nonbooks, PBS / Wirtschaft/Betriebswirtschaft], [SW: - Blogosphere], [DRM: hard-drm], [Ausgabe: 1]

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Transitioned Media - Gali Einav
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Gali Einav:
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ISBN: 9781441960993

ID: 9781441960993

A Turning Point into the Digital Realm, A Turning Point into the Digital Realm, [KW: MARKETING , VERKAUF ,SOZIALWISSENSCHAFTEN RECHT WIRTSCHAFT , WIRTSCHAFT , WERBUNG MARKETING ,PDF ,WIRTSCHAFT ,VOLKSWIRTSCHAFTSLEHRE] <-> <-> MARKETING , VERKAUF ,SOZIALWISSENSCHAFTEN RECHT WIRTSCHAFT , WIRTSCHAFT , WERBUNG MARKETING ,PDF ,WIRTSCHAFT ,VOLKSWIRTSCHAFTSLEHRE

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Transitioned Media - Gali Einav;  Gali Einav
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Gali Einav; Gali Einav:
Transitioned Media - Erstausgabe

2010, ISBN: 9781441960993

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A Turning Point into the Digital Realm, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Springer-Verlag]

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Details zum Buch
Transitioned Media
Autor:

Gali Einav

Titel:

Transitioned Media

ISBN-Nummer:

9781441960993

Detailangaben zum Buch - Transitioned Media


EAN (ISBN-13): 9781441960993
Erscheinungsjahr: 2010
Herausgeber: Springer New York
172 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 04.07.2011 23:11:05
Buch zuletzt gefunden am 17.11.2016 12:08:53
ISBN/EAN: 9781441960993

ISBN - alternative Schreibweisen:
978-1-4419-6099-3

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