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Not for Free: Revenue Strategies for a New World - Saul J. Berman
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It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered, and what, when, and how much customers will pay are in flux. What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered, and what, when, and how much customers will pay are in flux. What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for Free. The most important strategy now is wringing new income streams from existing assets, physical and digital, by exploiting new segments, new uses and new value additions. Using the media industry, the canary in the coalmine for business model disruption, as a starting point, Berman explores the revenue strategies that are working, and the ones that are failing, in this new world. Drawing on examples from a variety of industries like Progressive Insurance, Rent the Runway, Castrol, Redbox, Mint and many others, Berman guides you through the opportunities and pitfalls of new revenue strategies. Timely and practical, Not for Free tackles a problem plaguing all companies: growing revenue organically in the near term. Books, Business & Economics~~Management, Not-for-Free~~Saul-J-Berman, 1465527, Not for Free: Revenue Strategies for a New World, Saul J. Berman, 142213167X, Harvard Business Review Press, , , , , Harvard Business Review Press

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Not for Free: Revenue Strategies for a New World - Saul J. Berman
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(*)

Saul J. Berman:

Not for Free: Revenue Strategies for a New World - gebrauchtes Buch

ISBN: 142213167X

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It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered, and what, when, and how much customers will pay are in flux.What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for Free. The most important strategy now is wringing new income streams from existing assets, physical and digital, by exploiting new segments, new uses and new value additions.Using the media industry, the canary in the coalmine for business model disruption, as a starting point, Berman explores the revenue strategies that are working, and the ones that are failing, in this new world. Drawing on examples from a variety of industries like Progressive Insurance, Rent the Runway, Castrol, Redbox, Mint and many others, Berman guides you through the opportunities and pitfalls of new revenue strategies. Timely and practical, Not for Free tackles a problem plaguing all companies: growing revenue organically in the near term. business and investing,management,management and leadership,marketing,marketing and sales,science and math,technology Marketing & Sales, Harvard Business Review Press

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Not for Free: Revenue Strategies for a New World
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Not for Free: Revenue Strategies for a New World - gebrauchtes Buch

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Examining extensive case studies from IBM's original proprietary research, Berman helps readers to analyze and distill their new revenue-generating opportunities into action plans, and suggests seven key components of new strategy execution.

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Not for Free: Revenue Strategies for a New World
Autor:

Berman, Saul J.

Titel:

Not for Free: Revenue Strategies for a New World

ISBN-Nummer:

9781422131671

Examining extensive case studies from IBM's original proprietary research, Berman helps readers to analyze and distill their new revenue-generating opportunities into action plans, and suggests seven key components of new strategy execution.

Detailangaben zum Buch - Not for Free: Revenue Strategies for a New World


EAN (ISBN-13): 9781422131671
ISBN (ISBN-10): 142213167X
Gebundene Ausgabe
Erscheinungsjahr: 2011
Herausgeber: Mcgraw-Hill Publ.Comp.
224 Seiten
Gewicht: 0,450 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 15.04.2009 10:50:19
Buch zuletzt gefunden am 21.11.2016 18:24:33
ISBN/EAN: 9781422131671

ISBN - alternative Schreibweisen:
1-4221-3167-X, 978-1-4221-3167-1

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