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Kleinster Preis: 3,19 €, größter Preis: 12,54 €, Mittelwert: 5,18 €
Advertising Creative: Strategy, Copy + Design - Altstiel, Tom / Grow, Jean
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Advertising Creative: Strategy, Copy + Design - gebrauchtes Buch

ISBN: 9781412974912

ID: 6190972

"Altstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics."-Ginger Rosenkrans, Pepperdine UniversityIn a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integration of media and technology. This hands-on textbook gets right to the point and is packed with cutting edge examples and details that take readers well beyond traditional media. Woven throughout the book are examples and case histories related to diversity and an ever-expanding global marketplace. Authors Tom Altstiel and Jean Grow provide a unique blend of real-world advice and academic perspectives (as a teaching professor for one of the top advertising programs in the country and an award-winning creative director and agency principle). New to the Second Edition Reflects the changes in the advertising industry- especially the expansion of digital media- with revised chapter organization that allows for greater tactical discussionProvides a clear picture of the industry with innovative examples of student work as well as insightful stories from seasoned creative professionals Showcases sample full-color ads that clearly illustrate recent trends Brings featured concepts to life in the classroom with end-of-chapter exercises High-quality Ancillaries An author-developed test bank for each chapter is available to instructors at www.sagepub.com/altstiel2einstr An author-hosted interactive blog provides both instructors and students with a forum for an ongoing dialogue about teaching and learning advertising creative, posting work and sharing assignments more information about teaching advertising. Visit www.teachingadcreative.com and join the conversation today Intended Audience This accessible resource is designed as a core textbook for advanced undergraduate and graduate students studying advertising, public relations, or marketing. Its clear and engaging style will also motivate and inspire entry-level professionals. Advertising Creative: Strategy, Copy + Design Altstiel, Tom / Grow, Jean, Sage Publications (CA)

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Advertising Creative: Strategy, Copy, and Design - Thomas (Tom) B. Altstiel, Jean M. Grow
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Thomas (Tom) B. Altstiel, Jean M. Grow:

Advertising Creative: Strategy, Copy, and Design - gebrauchtes Buch

ISBN: 1412974917

ID: 6231706

Altstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics."-Ginger Rosenkrans, Pepperdine UniversityIn a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integration of media and technology. This hands-on textbook is packed with cutting edge examples and details that take readers well beyond traditional media. Woven throughout the book are examples and case histories related to diversity and an ever-expanding global marketplace. Authors Tom Altstiel and Jean Grow provide a unique blend of real-world advice and academic perspectives (as a teaching professor for one of the top advertising programs in the country and an award-winning creative director and agency principle). New to the Second Edition Reflects the changes in the advertising industry- especially the expansion of digital media- with revised chapter organization that allows for greater tactical discussionProvides a clear picture of the industry with insightful stories from seasoned creative professionals and student ad examplesNow four-color throughout, the text showcases vivid sample ads that clearly illustrate recent trends Brings featured concepts to life in the classroom with end-of-chapter e accounting,accounting and finance,advertising,business and finance,business and investing,education and reference,marketing and sales,textbooks Marketing & Sales, Sage Publications

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Advertising Creative: Strategy, Copy, and Design - Tom Altstiel, Jean Grow
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Tom Altstiel, Jean Grow:
Advertising Creative: Strategy, Copy, and Design - gebrauchtes Buch

ISBN: 9781412974912

ID: 328174436

Sage Publications, Inc. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Sage Publications, Inc

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Tom Altstiel, Jean Grow:
Advertising Creative: Strategy, Copy, and Design - gebrauchtes Buch

2010, ISBN: 1412974917

ID: 16944255000

[EAN: 9781412974912], Gebraucht, sehr guter Zustand, [PU: Sage Publications, Inc], Business & Economics|Advertising & Promotion, Great condition for a used book! Minimal wear.

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Advertising Creative: Strategy, Copy, and Design - Taschenbuch

2009, ISBN: 9781412974912

ID: 685640294

Sage Publications, Inc, 2009-10-13. Paperback. Good., Sage Publications, Inc, 2009-10-13

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Details zum Buch
Advertising Creative
Autor:

Altstiel, Tom / Grow, Jean

Titel:

Advertising Creative

ISBN-Nummer:

9781412974912

Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Key Features: Media Writing: Covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet Sample Campaigns: Contains current examples of promotional campaigns to illustrate key points of advertising Student Creativity: Provides exemplary work done by students to demonstrate high levels of creativity at the college level Diversity: Incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today's diverse world Real-World Experience: Includes real-life anecdotes, or "War Stories," from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned Words of Wisdom: Uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter Who's Who in the Industry: Provides students with short biographies of professionals mentioned in the book NEW to the 2nd Edition: Revised chapter organization reflect changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on print combines former chapters on newspaper and magazine; broadcast merges radio and TV; digital addresses the expansion of on-line and off-line digital media) NEW to the 2nd Edition: Completely new interior design with numerous 4-color inserts to showcase sample ads NEW to the 2nd Edition: End-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.

Detailangaben zum Buch - Advertising Creative


EAN (ISBN-13): 9781412974912
ISBN (ISBN-10): 1412974917
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Sage Publications Ltd.
368 Seiten
Gewicht: 0,748 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.11.2008 13:44:38
Buch zuletzt gefunden am 12.12.2016 18:31:53
ISBN/EAN: 9781412974912

ISBN - alternative Schreibweisen:
1-4129-7491-7, 978-1-4129-7491-2

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