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Doing Media Research: An Introduction - Priest, Susanna Horning
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Priest, Susanna Horning:

Doing Media Research: An Introduction - Taschenbuch

2009, ISBN: 1412960975

ID: 14095450149

[EAN: 9781412960977], [PU: SAGE Publications, Inc], Language Arts & Disciplines|Communication, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: PART I. ROOTS: SOCIAL SCIENCE FOUNDATIONS 1. A Philosophy of Social "Science" Qualitative Versus Quantitative Methods Deductive Versus Inductive Logic Applied Versus Basic Research The Limits of Social Science Research 2. Foundational Disciplines Anthropology and the Range of Human Experience Psychology and the Experimental Method Sociology and th Study of Human Social Groups 3. Mass Communication as a Research Field Origins of Mass Communication Research Qualitative Versus Quantitative Research Revisited Content Analysis as a Key Research Tool Mass Communication and New Media PART II. ASKING QUESTIONS AND COLLECTING DATA: CREATING A RESEARCH PLAN 4. Developing a Research Question, Reviewing the Literature, Exploring Data Sources, and Defining Variables Reviewing Academic Literature The Nature of Academic Publishing Defining and Refining Your Research Questions More About the Role of Theory Finding Resources and Data for your Project Defining and Measuring Variables 5. Designing Quantitative Research: Surveys, Experiments, and Quantitative Content Analysis Survey Design Basics Designing Basic Experiments Content Analysis 6. Designing Qualitative Studies: Participant Observation, Interviews, Focus Groups, and Qualitative Content Analysis Participant Observation Interviews Focus Groups Qualitative Content Studies PART III. APPROACHES TO DATA ANALYSIS: BASIC TOOLS 7. Describing a Numerical Data Set and Making Inferences Levels of Measurement Identifying and Summarizing Patterns Reasoning from Sample to Population 8. Testing Hypotheses and Exploring Other Relationships Testing Simple Hypotheses Understanding Chi-Square Comparing Two Means Working with Complex Variables Multivariate Techniques for Statistical Analysis 9. Qualitative Analysis: Identifying Themes and Writing Meaningful Summaries Working with Theory and Identifying Themes Analyzing Qualitative Data Other Forms of Analysis Writing Descriptive Summaries Relating Data to Conclusions PART IV. RESEARCH IN BROADER CONTEXT: CONTEMPORARY TRENDS IN THE DISSEMINATION OF RESEARCH RESULTS 10. Research Horizons: Opportunities and Challenges New Media Technology Research in a Global Village Ethics in Research: A Further Note 11. Writing and Presenting the Research Report Constructing the Research Paper About Conference Presentations A Concluding Note

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Priest, Susanna Horning:

Doing Media Research: An Introduction - Taschenbuch

2009, ISBN: 1412960975

ID: 14135864089

[EAN: 9781412960977], Neubuch, [PU: SAGE Publications, Inc], Language Arts & Disciplines|Communication, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PART I. ROOTS: SOCIAL SCIENCE FOUNDATIONS 1. A Philosophy of Social "Science" Qualitative Versus Quantitative Methods Deductive Versus Inductive Logic Applied Versus Basic Research The Limits of Social Science Research 2. Foundational Disciplines Anthropology and the Range of Human Experience Psychology and the Experimental Method Sociology and th Study of Human Social Groups 3. Mass Communication as a Research Field Origins of Mass Communication Research Qualitative Versus Quantitative Research Revisited Content Analysis as a Key Research Tool Mass Communication and New Media PART II. ASKING QUESTIONS AND COLLECTING DATA: CREATING A RESEARCH PLAN 4. Developing a Research Question, Reviewing the Literature, Exploring Data Sources, and Defining Variables Reviewing Academic Literature The Nature of Academic Publishing Defining and Refining Your Research Questions More About the Role of Theory Finding Resources and Data for your Project Defining and Measuring Variables 5. Designing Quantitative Research: Surveys, Experiments, and Quantitative Content Analysis Survey Design Basics Designing Basic Experiments Content Analysis 6. Designing Qualitative Studies: Participant Observation, Interviews, Focus Groups, and Qualitative Content Analysis Participant Observation Interviews Focus Groups Qualitative Content Studies PART III. APPROACHES TO DATA ANALYSIS: BASIC TOOLS 7. Describing a Numerical Data Set and Making Inferences Levels of Measurement Identifying and Summarizing Patterns Reasoning from Sample to Population 8. Testing Hypotheses and Exploring Other Relationships Testing Simple Hypotheses Understanding Chi-Square Comparing Two Means Working with Complex Variables Multivariate Techniques for Statistical Analysis 9. Qualitative Analysis: Identifying Themes and Writing Meaningful Summaries Working with Theory and Identifying Themes Analyzing Qualitative Data Other Forms of Analysis Writing Descriptive Summaries Relating Data to Conclusions PART IV. RESEARCH IN BROADER CONTEXT: CONTEMPORARY TRENDS IN THE DISSEMINATION OF RESEARCH RESULTS 10. Research Horizons: Opportunities and Challenges New Media Technology Research in a Global Village Ethics in Research: A Further Note 11. Writing and Presenting the Research Report Constructing the Research Paper About Conference Presentations A Concluding Note

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Doing Media Research: An Introduction - gebrauchtes Buch

ISBN: 9781412960977

ID: 6190247

Emphasizing conceptual understanding rather than algebra, Doing Media Research: An Introduction provides comprehensive coverage of both quantitative and qualitative social science methods used in research about the media and its role in society. Using straightforward language, author Susanna Hornig Priest shows students exactly how to design and implement meaningful small-scale research projects. This book is based on the philosophy that students can learn methods most effectively through actually using them, and it empowers beginning students to experience research for themselves. This Second Edition features completely revised hands-on exercises and greatly expanded discussions of both media content analysis and the application of social science to new media. Features and Benefits: - Explores both qualitative and quantitative approaches to help beginning students understand both, so they can choose the right approach for a particular problemAssumes no background in statistics and introduces most topics with a minimum of algebra, explaining all technical concepts in simple language in the text (and in the extensive glossary) Explains the disciplinary origins of our various research methods, the nature of academic publishing, and the importance of the academic literatureEmphasizes the process of research design as applied to real-world problems and incorporates discussion of research ethics throughout the bookGives students a chance to practice as they go along through chapter-by-chapter exercises, rather than approaching methods as an abstract subject that must be learned by roteDescribes advanced techniques in general terms to give beginning students an understanding of the full range of tools available without getting in the way of their ability to use more basic approaches right away Doing Media Research: An Introduction, Second Edition is intended for an introductory course in social science research methods for students in journalism, mass communication, and media studies at either the undergraduate or beginning graduate levels. Doing Media Research: An Introduction Priest, Susanna Hornig, Sage Publications (CA)

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[ED: Softcover], [PU: Sage Publications Ltd.], Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts. Sofort lieferbar, [SC: 0.00], Neuware, gewerbliches Angebot

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2009, ISBN: 9781412960977

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Doing Media Research: An Introduction
Autor:

Priest, Susanna Hornig

Titel:

Doing Media Research: An Introduction

ISBN-Nummer:

9781412960977

Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Detailangaben zum Buch - Doing Media Research: An Introduction


EAN (ISBN-13): 9781412960977
ISBN (ISBN-10): 1412960975
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Sage Publications Ltd.
272 Seiten
Gewicht: 0,454 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 09.03.2009 16:36:42
Buch zuletzt gefunden am 12.11.2016 17:39:45
ISBN/EAN: 9781412960977

ISBN - alternative Schreibweisen:
1-4129-6097-5, 978-1-4129-6097-7

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