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Advanced Brand Management: Managing Brands in a Changing World - Paul Temporal
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Paul Temporal:

Advanced Brand Management: Managing Brands in a Changing World - gebrauchtes Buch

ISBN: 9781118181584

ID: 9781118181584

Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world-brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insightsHow to use emotion to secure Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world-brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insightsHow to use emotion to secure brand successHow to create a brand visionHow to create a power brand strategyHow to develop positioning strategies that bring outstanding resultsHow to respond to brand architecture challengesWhat to consider in extending, revitalizing, repositioning, and deleting brandsHow to build a brand culture, engage employees, and carry out internal brandingHow to create a total communications strategyHow to address critical issues in brand management, and the role of speed, agility, and innovationHow to structure brand guardianship and managementHow to track brand successMore than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include: GoogleTwitterMySpaceFacebookZaraOpusChivas RegalMTVP & GCoca-ColaAbsolutNikeLGAppleThe Obama presidential campaignPlus more…This stimulating book also features a brand management toolkit-an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand EBooks, Books~~Business & Economics~~Marketing~~General, Advanced-Brand-Management~~Paul-Temporal, 999999999, Advanced Brand Management: Managing Brands in a Changing World, Paul Temporal, 1118181581, Wiley, , , , , Wiley

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ID: 100659781118181584

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young Marketing & Sales, Business & Finance, Advanced Brand Management~~ Paul Temporal~~Marketing & Sales~~Business & Finance~~9781118181584, en, Advanced Brand Management, Paul Temporal, 9781118181584, Wiley, 09/15/2011, , , , Wiley, 09/15/2011

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Advanced Brand Management - Paul Temporal
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Paul Temporal:
Advanced Brand Management - neues Buch

2011

ISBN: 9781118181584

ID: 476291421

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David AakerPaul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al RiesBrands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young, 2011

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Paul Temporal:
Advanced Brand Management: Managing Brands in a Changing World - neues Buch

ISBN: 9781118181584

ID: 9781118181584

Advanced Brand Management: Managing Brands in a Changing World Advanced-Brand-Management~~Paul-Temporal Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), Wiley

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Paul Temporal:
Advanced Brand Management - Erstausgabe

2011, ISBN: 9781118181584

ID: 26064823

Managing Brands in a Changing World, [ED: 1], 1. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]

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Details zum Buch
Advanced Brand Management
Autor:

Temporal, Paul

Titel:

Advanced Brand Management

ISBN-Nummer:

9781118181584

Detailangaben zum Buch - Advanced Brand Management


EAN (ISBN-13): 9781118181584
ISBN (ISBN-10): 1118181581
Erscheinungsjahr: 2011
Herausgeber: Wiley, J
Sprache: eng/Englisch

Buch in der Datenbank seit 29.03.2012 09:17:11
Buch zuletzt gefunden am 03.11.2016 18:21:04
ISBN/EAN: 9781118181584

ISBN - alternative Schreibweisen:
1-118-18158-1, 978-1-118-18158-4

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