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Engagement Marketing: How Small Business Wins in a Socially Connected World - Gail F. Goodman, Eric Groves
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ISBN: 9781118101025

ID: 978111810102

A definitive guide to growing your small business through Engagement MarketingAs a small business owner, you''ve always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it''s now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that''s what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author''s experience of working with thousands of small businesses for over a decade.You''ll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks.Learn how to create customer experiences that increase positive customer reviews and endorsementsGet practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your businessUnderstand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow''s new businessAuthor Gail Goodman is CEO of Constant Contact, America''s leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals. Gail F. Goodman, Eric Groves, Books, Business and Finance, Economics, Development and Growth, Engagement Marketing: How Small Business Wins in a Socially Connected World Books>Business and Finance>Economics>Development and Growth, Wiley

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Engagement Marketing: How Small Business Wins in a Socially Connected World - Gail F. Goodman
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A definitive guide to growing your small business through ´´Engagement Marketing´´ As a small business owner, you´ve always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it´s now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that´s what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author´s experience of working with thousands of small businesses for over a decade. You´ll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. * Learn how to create customer experiences that increase positive customer reviews and endorsements * Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business * Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow´s new business * Author Gail Goodman is CEO of Constant Contact, America´s leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals. How Small Business Wins in a Socially Connected World Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Wiley John + Sons

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Engagement Marketing How Small Business Wins in a Socially Connected World by Groves, Eric ( Author ) ON Apr-27-2012, Hardback - Eric Groves
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Engagement Marketing How Small Business Wins in a Socially Connected World by Groves, Eric ( Author ) ON Apr-27-2012, Hardback - gebunden oder broschiert

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ISBN: 1118101022

Hardcover, [EAN: 9781118101025], John Wiley & Sons Inc, John Wiley & Sons Inc, Book, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 1025612, Subjects, 349777011, Antiquarian, Rare & Collectable, 91, Art, Architecture & Photography, 67, Biography, 68, Business, Finance & Law, 507848, Calendars, Diaries & Annuals, 69, Children's Books, 274081, Comics & Graphic Novels, 71, Computing & Internet, 72, Crime, Thrillers & Mystery, 496792, Education Studies & Teaching, 62, Fiction, 66, Food & Drink, 275835, Gay & Lesbian, 74, Health, Family & Lifestyle, 65, History, 64, Home & Garden, 63, Horror, 89, Humour, 275738, Languages, 61, Mind, Body & Spirit, 73, Music, Stage & Screen, 275389, Poetry, Drama & Criticism, 59, Reference, 58, Religion & Spirituality, 88, Romance, 5106747031, School Books, 57, Science & Nature, 4034595031, Science Fiction & Fantasy, 564334, Scientific, Technical & Medical, 60, Society, Politics & Philosophy, 55, Sports, Hobbies & Games, 83, Travel & Holiday, 52, Young Adult, 266239, Books

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Engagement Marketing How Small Business Wins in a Socially Connected World by Groves, Eric ( Author ) ON Apr-27-2012, Hardback - gebunden oder broschiert

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Hardcover, [EAN: 9781118101025], John Wiley & Sons Inc, John Wiley & Sons Inc, Book, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 1025612, Subjects, 349777011, Antiquarian, Rare & Collectable, 91, Art, Architecture & Photography, 67, Biography, 68, Business, Finance & Law, 507848, Calendars, Diaries & Annuals, 69, Children's Books, 274081, Comics & Graphic Novels, 71, Computing & Internet, 72, Crime, Thrillers & Mystery, 496792, Education Studies & Teaching, 62, Fiction, 66, Food & Drink, 275835, Gay & Lesbian, 74, Health, Family & Lifestyle, 65, History, 64, Home & Garden, 63, Horror, 89, Humour, 275738, Languages, 61, Mind, Body & Spirit, 73, Music, Stage & Screen, 275389, Poetry, Drama & Criticism, 59, Reference, 58, Religion & Spirituality, 88, Romance, 5106747031, School Books, 57, Science & Nature, 4034595031, Science Fiction & Fantasy, 564334, Scientific, Technical & Medical, 60, Society, Politics & Philosophy, 55, Sports, Hobbies & Games, 83, Travel & Holiday, 52, Young Adult, 266239, Books

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Engagement Marketing - Goodman, Gail F./ Campbell, Anita (FRW)
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Engagement Marketing
Autor:

Goodman, Gail F.

Titel:

Engagement Marketing

ISBN-Nummer:

9781118101025

A definitive guide to growing your business through "Engagement Marketing" As a small business owner, you know how to draw in customers. Yet you know you could do more to expand word-of-mouth and bring back repeat customers. Put another way, you want to more effectively engage your customers.

Detailangaben zum Buch - Engagement Marketing


EAN (ISBN-13): 9781118101025
ISBN (ISBN-10): 1118101022
Gebundene Ausgabe
Erscheinungsjahr: 20120427
Herausgeber: Wiley John + Sons
198 Seiten
Gewicht: 0,406 kg
Sprache: Englisch

Buch in der Datenbank seit 15.11.2012 00:35:26
Buch zuletzt gefunden am 27.11.2016 10:48:05
ISBN/EAN: 9781118101025

ISBN - alternative Schreibweisen:
1-118-10102-2, 978-1-118-10102-5

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