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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - David Meerman Scott
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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - Taschenbuch

ISBN: 0910965714

[SR: 1654986], Paperback, [EAN: 9780910965712], Information Today, Inc., Information Today, Inc., Book, [PU: Information Today, Inc.], Information Today, Inc., In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service. , 2656, Retailing, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 4053, Software, 69760, Accounting, 6133990011, Adobe, 10806626011, Databases, 10806627011, Design & Graphics, 4164, E-mail, 10806628011, Enterprise Applications, 271582011, Mathematical & Statistical, 10806637011, Microsoft, 132553011, Optical Character Recognition, 4169, Personal Finance, 10806632011, Presentation Software, 10806633011, Project Management Software, 69761, Quickbooks, 10806634011, Spreadsheets, 10806635011, Suites, 4072, Utilities, 300354, Voice Recognition, 10806636011, Word Processing, 5, Computers & Technology, 1000, Subjects, 283155, Books, 379367011, E-Commerce, 69766, Internet & Social Media, 5, Computers & Technology, 1000, Subjects, 283155, Books

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David Meerman Scott:

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - Taschenbuch

ISBN: 0910965714

[SR: 1663210], Paperback, [EAN: 9780910965712], Information Today, Inc., Information Today, Inc., Book, [PU: Information Today, Inc.], Information Today, Inc., In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service. , 2656, Retailing, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 4053, Software, 69760, Accounting, 6133990011, Adobe, 10806626011, Databases, 10806627011, Design & Graphics, 4164, E-mail, 10806628011, Enterprise Applications, 271582011, Mathematical & Statistical, 10806637011, Microsoft, 132553011, Optical Character Recognition, 4169, Personal Finance, 10806632011, Presentation Software, 10806633011, Project Management Software, 69761, Quickbooks, 10806634011, Spreadsheets, 10806635011, Suites, 4072, Utilities, 300354, Voice Recognition, 10806636011, Word Processing, 5, Computers & Technology, 1000, Subjects, 283155, Books, 379367011, E-Commerce, 69766, Internet & Social Media, 5, Computers & Technology, 1000, Subjects, 283155, Books

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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - David Meerman Scott
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David Meerman Scott:
Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - Taschenbuch

ISBN: 0910965714

[SR: 1663210], Paperback, [EAN: 9780910965712], Information Today, Inc., Information Today, Inc., Book, [PU: Information Today, Inc.], Information Today, Inc., In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service. , 2656, Retailing, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 4053, Software, 69760, Accounting, 6133990011, Adobe, 10806626011, Databases, 10806627011, Design & Graphics, 4164, E-mail, 10806628011, Enterprise Applications, 271582011, Mathematical & Statistical, 10806637011, Microsoft, 132553011, Optical Character Recognition, 4169, Personal Finance, 10806632011, Presentation Software, 10806633011, Project Management Software, 69761, Quickbooks, 10806634011, Spreadsheets, 10806635011, Suites, 4072, Utilities, 300354, Voice Recognition, 10806636011, Word Processing, 5, Computers & Technology, 1000, Subjects, 283155, Books, 379367011, E-Commerce, 69766, Internet & Social Media, 5, Computers & Technology, 1000, Subjects, 283155, Books

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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - David Meerman Scott
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David Meerman Scott:
Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - Taschenbuch

ISBN: 0910965714

[SR: 1663210], Paperback, [EAN: 9780910965712], Information Today, Inc., Information Today, Inc., Book, [PU: Information Today, Inc.], Information Today, Inc., In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service. , 2656, Retailing, 2624, Industries, 3, Business & Money, 1000, Subjects, 283155, Books, 4053, Software, 69760, Accounting, 6133990011, Adobe, 10806626011, Databases, 10806627011, Design & Graphics, 4164, E-mail, 10806628011, Enterprise Applications, 271582011, Mathematical & Statistical, 10806637011, Microsoft, 132553011, Optical Character Recognition, 4169, Personal Finance, 10806632011, Presentation Software, 10806633011, Project Management Software, 69761, Quickbooks, 10806634011, Spreadsheets, 10806635011, Suites, 4072, Utilities, 300354, Voice Recognition, 10806636011, Word Processing, 5, Computers & Technology, 1000, Subjects, 283155, Books, 379367011, E-Commerce, 69766, Internet & Social Media, 5, Computers & Technology, 1000, Subjects, 283155, Books

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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers Cashing-In-With-Content~~David-Meerman-Scott Business>Marketing Strategies>Marketing Strategies Paperback, Information Today, Inc.

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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers
Autor:

Scott, David Meerman

Titel:

Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers

ISBN-Nummer:

9780910965712

Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.

Detailangaben zum Buch - Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers


EAN (ISBN-13): 9780910965712
ISBN (ISBN-10): 0910965714
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: CYBERAGE BOOKS
256 Seiten
Gewicht: 0,376 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 15.03.2008 14:04:25
Buch zuletzt gefunden am 24.11.2016 12:50:59
ISBN/EAN: 9780910965712

ISBN - alternative Schreibweisen:
0-910965-71-4, 978-0-910965-71-2

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