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Selling The Five Rings
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ISBN: 9780874808094

ID: 17936242

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project-providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of. The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project-providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism. Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can't sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City's bid."Selling the Five Rings" outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution. Books, Lifestyle, sport & leisure~~Sports & outdoor recreation~~Spoorting events & Management, Selling The Five Rings~~Book~~9780874808094~~Robert K. Barney, Stephen R. Wenn, Scott G Martyn, , , , , , , , , ,, [PU: The University of Utah Press]

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Selling The Five Rings: The Ioc And The Rise Of The Olympic Commercialism - Robert K Barney, Stephen R Wenn, Scott G Martyn
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Robert K Barney, Stephen R Wenn, Scott G Martyn:

Selling The Five Rings: The Ioc And The Rise Of The Olympic Commercialism - neues Buch

ISBN: 9780874808094

ID: 978087480809

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can’t sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City’s bid.Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.  Robert K Barney, Stephen R Wenn, Scott G Martyn, Books, Sports and Fitness, Selling The Five Rings: The Ioc And The Rise Of The Olympic Commercialism Books>Sports and Fitness, University of Utah Press

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Selling The Five Rings: The Ioc And The Rise Of The Olympic Commercialism - Robert K Barney, Stephen R Wenn, Scott G Martyn
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Robert K Barney, Stephen R Wenn, Scott G Martyn:
Selling The Five Rings: The Ioc And The Rise Of The Olympic Commercialism - neues Buch

ISBN: 9780874808094

ID: 978087480809

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can’t sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City’s bid.Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.  Robert K Barney, Stephen R Wenn, Scott G Martyn, Books, Sports and Fitness, Selling The Five Rings: The Ioc And The Rise Of The Olympic Commercialism Books>Sports and Fitness, University Of Utah Press

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Selling The Five Rings: The IOC and the Rise of the Olympic Commercialism - Robert K Barney; Stephen R Wenn; Scott G Martyn
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Robert K Barney; Stephen R Wenn; Scott G Martyn:
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ISBN: 087480809X

ID: 4628369

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project-providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can't sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City's bid.Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.? arts music and photography,business and investing,history of sports,industries and professions,miscellaneous,olympic games,performing arts,service,sports and outdoors,sports and recreation Olympic Games, University of Utah Press

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Selling The Five Rings: The IOC and the Rise of the Olympic Commercialism - Robert K Barney; Stephen R Wenn; Scott G Martyn
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Robert K Barney; Stephen R Wenn; Scott G Martyn:
Selling The Five Rings: The IOC and the Rise of the Olympic Commercialism - gebrauchtes Buch

ISBN: 087480809X

ID: 4628369

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project-providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can't sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City's bid.Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.? business and investing,history of sports,industries and professions,miscellaneous,olympic games,service,sports and outdoors Olympic Games, University of Utah Press

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Selling the Five Rings: The Ioc and the Rise of the Olympic Commercialism
Autor:

Barney, Robert K.; Martyn, Scott G.; Wenn, Stephen R.

Titel:

Selling the Five Rings: The Ioc and the Rise of the Olympic Commercialism

ISBN-Nummer:

9780874808094

Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution. Recognized by Choice as an Outstanding Academic Title in 2002, this newly revised paperback edition includes in-depth coverage of the 2002 Salt Lake City winter games, as well as analysis of the Salt Lake City bribery scandal and the pairs figure skating scandal.

Detailangaben zum Buch - Selling the Five Rings: The Ioc and the Rise of the Olympic Commercialism


EAN (ISBN-13): 9780874808094
ISBN (ISBN-10): 087480809X
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: UNIV OF UTAH PR
448 Seiten
Gewicht: 0,603 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 30.10.2007 19:36:34
Buch zuletzt gefunden am 25.11.2016 20:02:00
ISBN/EAN: 9780874808094

ISBN - alternative Schreibweisen:
0-87480-809-X, 978-0-87480-809-4

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