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2008, ISBN: 9780834119482
Taschenbuch, Gebundene Ausgabe, ID: 537426668
Kogan Page Limited/Viva Books, 2008. 2nd edition. Softcover. New. This fully updated second edition of Public Relations Strategy is designed to challenge readers, introducing them to the intense discussion that is currently taking place on the nature of public relations and its role in developing and supporting management strategy. The book links models and theories of strategic management to the PR function and includes the way in which globalization and the internet are shaping and changing organizational PR strategy. Public Relations Strategy is aimed at seasoned public relations practitioners and students who, although aware of the tactical requirements of the profession (for example media relations, trade shows, publicity events, external publication production), struggle with issues related to overall corporate policies and planning. The book divides into eight key areas: â¢ the nature of PR as strategic management; â¢ the professional role of PR within organizations; â¢ how organizations attain and maintain their reputations; â¢ the role of internal communication as a human resource strategy; â¢ how PR is integrated into marketing plans; â¢ issues around PR planning and control; â¢ the social science research methods available to PR professionals; â¢ managing ethics in strategic and operational PR programming. Complete with new, international case studies illustrating the links between PR and strategic management, this title will be a useful addition to the thinking practitionerâs library, as well as an invaluable learning tool for students undertaking undergraduate, postgraduate or professional examinations in PR and related disciplines. Contents: Not âJustâ Public Relations: PR strategy in a management context â¢ What is strategy? â¢ Power and influence â¢ Public relations and organizational culture â¢ Best practice â¢ Corporate communication academic models â¢ Semantics â¢ Operational strategy â¢ The feedback cycle â¢ Control vs co-dependency â¢ Campaign: PSA Peugeot CitroÃ«n, Spain â¢ Reflection â¢ PRâs Place on the board: a core governance role â¢ Top-down, bottom-up communication â¢ From function to strategy â¢ Cognitive dissonance: coping with conflict â¢ The CEO as cultural icon â¢ Performance assessment â¢ Assessing future performance â¢ Tangible and intangible assets â¢ Reputation vs the Operating and Financial Review â¢ Strategic alliances â¢ Campaign: TAASA, USA â¢ Reflection â¢ Reputation Management: a celebrity-driven society â¢ Corporate image â¢ Image and branding â¢ Corporate identity â¢ Visual identity â¢ Semiotics: logos and livery â¢ Substance vs style â¢ Reputation â¢ Campaign: Standard Bank, South Africa â¢ Reflection â¢ Internal Communication and PR: employees as ambassadors â¢ Mayhem vs morale â¢ Privacy and confidentiality â¢ Communication as a core competency â¢ Communicating change â¢ Change development plans â¢ Fairness vs flexibility â¢ Communication as team effort â¢ Campaign: Edelman Public Relations Worldwide, USA â¢ Reflection â¢ Beyond âCustomer is Kingâ: sales and marketing promotion â¢ Conceptual authenticity â¢ Knowledge and skill â¢ Value-added and IMC â¢ Competitive advantage â¢ Customer relations â¢ Business-to-business relations â¢ Web analysis and evaluation â¢ Efficiency vs effectiveness â¢ Tools and techniques â¢ Promotion performance â¢ Performance gaps â¢ Marketing vs manufacturing â¢ Campaign: 3M, USA â¢ Reflection â¢ Media Relations: a borderless world view â¢ Mass communication â¢ Rhetoric vs reality â¢ Message modelling â¢ Think global, act local â¢ Todayâs future â¢ Campaign: Royal Caribbean International, USA â¢ Reflection â¢ Research Methods: measures and motives â¢ Art vs science â¢ Validity and reliability â¢ Balanced scorecard â¢ Narrative methods â¢ Intertextuality analysis â¢ PR as a social science â¢ Campaign: Marriott Hotel Group, Indonesia â¢ Reflection â¢ The Ethical Dimension: a moral imperative â¢ PR vs propaganda â¢ Ethical evaluation â¢ Campaign: The Printed Pages: 160., Kogan Page Limited/Viva Books, 2008, Berkeley, CA: University of California Press. As New in As New dust jacket. 2003. First Edition. Hardcover. 978-0520-21723-2 . Marfree, acidfree Fine illus 1/4 cloth 1stEd, unclipped shiny DJ; no names, not marked-in, underscored, clearance or discard. Mails from NYC usually within 12 hours.; 0.94 x 9.06 x 6.06 Inches; 356 pages; From Publishers WeeklyWhen Blum was a teenager, her mother convinced her to have rhinoplastic surgery; since it might increase her daughter's marriage-market value, it seemed to her mother irresponsible not to. A botched job resulted in further corrections, Blum's incurable addiction to surgery-and this book. As an English professor at the University of Kentucky and admitted participant in the culture of perfective surgery, Blum manages the language of media theory and In Style magazine with equal aptitude. As face lifts and tummy tucks become increasingly affordable to middle-class Americans, Blum argues, even those who have never considered the knife cannot escape cosmetic surgery's implications and its pervasive promotion by everyone from doctors to those who play them on TV. Having interviewed numerous plastic surgeons, Blum shows how they promise to reveal one's "authentic" inner self by unmooring that self from its current physical expression. Blum suggests that our pursuit of a superior "after picture" arises from our identification with two-dimensional stars of page and screen: celebrity culture's mirror stage. But as surgeons promise to harmonize the patient's eternally youthful self-image with a traitorous aging body, they obfuscate the actual, unattainable object of desire: not one's own lost figure, but the image of the star (itself often surgically maintained). According to Blum, such confusions bring either repeated surgeries or aggression toward celebrity bodies (witness our tabloid fascination with stars' surgery, and Internet games like Smack Pamela Anderson). While Blum's claim that "little by little, we are all becoming movie stars-internally framed by the camera eye" might seem unduly cataclysmic, even "non-surgical" women may value her honest probing of the paradoxical sense that "I am my body and yet I own my body." Copyright 2003 Reed ., University of California Press, 2003, Random House Trade Paperbacks. 2003. Paperback. 9780812971064 . Good copy with minimal signs of wear. ; 0.9 x 7.9 x 5.2 Inches; 384 pages; Every Thursday morning for two years in the Islamic Republic of Iran, a bold and inspired teacher named Azar Nafisi secretly gathered seven of her most committed female students to read forbidden Western classics. As Islamic morality squads staged arbitrary raids in Tehran, fundamentalists seized hold of the universities, and a blind censor stifled artistic expression, the girls in Azar Nafisis living room risked removing their veils and immersed themselves in the worlds of Jane Austen, F. Scott Fitzgerald, Henry James, and Vladimir Nabokov. In this extraordinary memoir, their stories become intertwined with the ones they are reading. <i>Reading Lolita in Tehran</i> is a remarkable exploration of resilience in the face of tyranny and a celebration of the liberating power of literature. ., Random House Trade Paperbacks, 2003, Kansas City, MO, U.S.A.: Beacon Hill Press. 2002. First Trade Paperback Edition. Trade Paperback. Very Good. Brief summary of content available upon request by e-mail., Beacon Hill Press, 2002
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Well-loved authors Stan Toler and Neil Strait give the reader thought-provoking, warm devotionals on the season that changed the world. Join them on this joyous journey to freedom, victory, and knowing Christ better. For the reader who desires to make the Easter season more than new clothes and an extra special dinner, Perspectives of the Cross brings a new celebration to the hearts and souls of readers as they reflect on the many joyous aspects of Christ and His cross. C. Neil Beacon Hill, Books, PERSPECTIVES OF THE CROSS: Devotionals to Celebrate the LentenSeason Books Perspectives of the Cross brings a new celebration to the hearts and souls of readers as they reflect on the many joyous aspects of Christ and His cross.
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Internationaler Buchtitel. In englischer Sprache. Verlag: BEACON HILL PR, 100 Seiten, L=204mm, B=134mm, H=8mm, Gew.=132gr, [GR: 25410 - TB/Religion/Theologie/Populäre Schriften], [SW: - Religion - Inspirational / Spirituality], Kartoniert/Broschiert, Klappentext: Perspectives of the Cross brings a new celebration to the hearts and souls of readers as they reflect on the many joyous aspects of Christ and His cross. Perspectives of the Cross brings a new celebration to the hearts and souls of readers as they reflect on the many joyous aspects of Christ and His cross.
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Perspectives of the Cross: Devotionals to Celebrate the Lenton Season
Detailangaben zum Buch - Perspectives of the Cross: Devotionals to Celebrate the Lenton Season
EAN (ISBN-13): 9780834119482
ISBN (ISBN-10): 083411948X
Herausgeber: BEACON HILL PR
Gewicht: 0,132 kg
Buch in der Datenbank seit 14.03.2008 10:34:09
Buch zuletzt gefunden am 05.12.2016 00:31:15
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