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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Edward Werz, Sally Germain
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Edward Werz, Sally Germain:

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Taschenbuch

ISBN: 0809229773

[SR: 56058], Paperback, [EAN: 9780809229772], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], McGraw-Hill Education, "An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block.", 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 266117, Accounting, 7742993011, Auditing, 2742, Bookkeeping, 11661, CPA Test, 7742994011, Financial, 7742996011, Governmental, 266108, International, 7742998011, Managerial, 7742999011, Standards, 3, Business & Money, 1000, Subjects, 283155, Books, 2560, Communications, 355562011, Skills, 3, Business & Money, 1000, Subjects, 283155, Books, 17, Literature & Fiction, 720360, Action & Adventure, 9823, African American, 5391236011, Ancient & Medieval Literature, 10016, British & Irish, 10399, Classics, 10129, Contemporary, 2159, Dramas & Plays, 10141, Erotica, 10108, Essays & Correspondence, 16260301, Foreign Language Fiction, 10134, Genre Fiction, 10177, Historical Fiction, 10204, History & Criticism, 4465, Humor & Satire, 10132, Literary, 5391238011, Mythology & Folk Tales, 10248, Poetry, 10300, Short Stories & Anthologies, 9822, United States, 542654, Women's Fiction, 10311, World Literature, 1000, Subjects, 283155, Books, 21, Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books

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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Edward Werz, Sally Germain
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Edward Werz, Sally Germain:

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Taschenbuch

ISBN: 0809229773

[SR: 56058], Paperback, [EAN: 9780809229772], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], McGraw-Hill Education, "An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block.", 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2712, Sales & Selling, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 266117, Accounting, 7742993011, Auditing, 2742, Bookkeeping, 11661, CPA Test, 7742994011, Financial, 7742996011, Governmental, 266108, International, 7742998011, Managerial, 7742999011, Standards, 3, Business & Money, 1000, Subjects, 283155, Books, 2560, Communications, 355562011, Skills, 3, Business & Money, 1000, Subjects, 283155, Books, 17, Literature & Fiction, 720360, Action & Adventure, 9823, African American, 5391236011, Ancient & Medieval Literature, 10016, British & Irish, 10399, Classics, 10129, Contemporary, 2159, Dramas & Plays, 10141, Erotica, 10108, Essays & Correspondence, 16260301, Foreign Language Fiction, 10134, Genre Fiction, 10177, Historical Fiction, 10204, History & Criticism, 4465, Humor & Satire, 10132, Literary, 5391238011, Mythology & Folk Tales, 10248, Poetry, 10300, Short Stories & Anthologies, 9822, United States, 542654, Women's Fiction, 10311, World Literature, 1000, Subjects, 283155, Books, 21, Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books

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Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Hel - Werz, Edward / Germain, Sally / Werz Edward
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ISBN: 9780809229772

ID: 3352860

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director "Advertising Age" "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor "Target Marketing" Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell." It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. "With Phrases That Sell" at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block." Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your P Werz, Edward / Germain, Sally / Werz Edward, McGraw-Hill

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Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - gebrauchtes Buch

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ID: 4463850

An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on th accounting,accounting and finance,advertising,business and investing,communications,education and reference,literature and fiction,marketing,marketing and sales,sales and selling Marketing & Sales, McGraw-Hill Education

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Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your P
Autor:

Werz, Edward; Germain, Sally; Werz Edward

Titel:

Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your P

ISBN-Nummer:

9780809229772

Listing more than 1,000 high-powered phrases and slogans, this "idea generator" is perfect for writers of all kinds. The book includes a brief introduction to the basic principles of writing creative copy and then gets to the heart of the matter: phrases that promote products, services, and ideas.

Detailangaben zum Buch - Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your P


EAN (ISBN-13): 9780809229772
ISBN (ISBN-10): 0809229773
Taschenbuch
Erscheinungsjahr: 1998
Herausgeber: CONTEMPORARY BOOKS INC
160 Seiten
Gewicht: 0,340 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.05.2007 06:27:52
Buch zuletzt gefunden am 11.08.2016 12:47:52
ISBN/EAN: 9780809229772

ISBN - alternative Schreibweisen:
0-8092-2977-3, 978-0-8092-2977-2

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