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Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Lawrence F. Lamb, Kathy Brittain McKee
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Lawrence F. Lamb, Kathy Brittain McKee:

Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Taschenbuch

ISBN: 0805846077

[SR: 4357856], Paperback, [EAN: 9780805846072], Routledge, Routledge, Book, [PU: Routledge], Routledge, Applied Public Relations: Case Studies and Problem Solving offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences. A basic assumption of the text is that principles of best practice are best learned through examining how real organizations have chosen to develop and maintain their relationships in a variety of industries, locations, and settings. Authors Larry F. Lamb and Kathy Brittain McKee provide valuable insights into contemporary business and organizational management practices through the variety of cases presented here. Some cases detail positive, award-winning practices, while others demonstrate practices that were less successful. Cases illustrate both specific public-relations campaigns and broader business and organizational practices that had public-image or public-relations implications. The cases enable readers to consider explicit public-relations choices as well as to analyze and assess the impact of all management decisions on relationships with key stakeholders, whether they were designed or implicit or even accidental. Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units - human resources, marketing, legal counsel, finance, operations, and others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined but also to understand the ethical implications of those choices. With its scope and orientation, the text is appropriate for use in undergraduate courses on public-relations management, public-relations cases and campaigns or business management or integrated-communication management., 2683, Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2711, Public Relations, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 11975, Communication, 11970, Words, Language & Grammar, 21, Reference, 1000, Subjects, 283155, Books, 12040, Journalism & Nonfiction, 12015, Writing, 5267707011, Writing, Research & Publishing Guides, 21, Reference, 1000, Subjects, 283155, Books, 13022421, Communication & Media Studies, 11232, Social Sciences, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books, 684248011, Management, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 491558, Journalism, 468226, Communication & Journalism, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684251011, Communications, 468226, Communication & Journalism, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Applied Public Relations
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Applied Public Relations - neues Buch

ISBN: 9780805846072

ID: 6400119

Applied Public Relations: Case Studies and Problem Solving offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences. A basic assumption of the text is that principles of best practice are best learned through examining how real organizations have chosen to develop and maintain their relationships. Applied Public Relations: Case Studies and Problem Solving offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences. A basic assumption of the text is that principles of best practice are best learned through examining how real organizations have chosen to develop and maintain their relationships in a variety of industries, locations, and settings. Authors Larry F. Lamb and Kathy Brittain McKee provide valuable insights into contemporary business and organizational management practices through the variety of cases presented here. Some cases detail positive, award-winning practices, while others demonstrate practices that were less successful. Cases illustrate both specific public-relations campaigns and broader business and organizational practices that had public-image or public-relations implications. The cases enable readers to consider explicit public-relations choices as well as to analyze and assess the impact of all management decisions on relationships with key stakeholders, whether they were designed or implicit or even accidental. Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units - human resources, marketing, legal counsel, finance, operations, and others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined but also to understand the ethical implications of those choices. With its scope and orientation, the text is appropriate for USE in undergraduate courses on public-relations management, public-relations cases and campaigns or business management or integrated-communication management. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Applied Public Relations~~Book~~9780805846072~~Lawrence F. Lamb, Kathy Brittain Mckee, , , , , , , , , ,, [PU: Lawrence Erlbaum Associates, also Routledge]

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Applied Public Relations: Cases in Stakeholder Management (Paperback) - Lawrence F. Lamb, Kathy Brittain McKee
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Lawrence F. Lamb, Kathy Brittain McKee:
Applied Public Relations: Cases in Stakeholder Management (Paperback) - Taschenbuch

2004

ISBN: 0805846077

ID: 2688704117

[EAN: 9780805846072], Neubuch, [PU: Lawrence Erlbaum Associates Inc, United States], Language: English Brand New Book ***** Print on Demand *****.Applied Public Relations: Case Studies and Problem Solving offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences. A basic assumption of the text is that principles of best practice are best learned through examining how real organizations have chosen to develop and maintain their relationships in a variety of industries, locations, and settings. Authors Larry F. Lamb and Kathy Brittain McKee provide valuable insights into contemporary business and organizational management practices through the variety of cases presented here. Some cases detail positive, award-winning practices, while others demonstrate practices that were less successful. Cases illustrate both specific public-relations campaigns and broader business and organizational practices that had public-image or public-relations implications. The cases enable readers to consider explicit public-relations choices as well as to analyze and assess the impact of all management decisions on relationships with key stakeholders, whether they were designed or implicit or even accidental. Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units - human resources, marketing, legal counsel, finance, operations, and others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined but also to understand the ethical implications of those choices. With its scope and orientation, the text is appropriate for use in undergraduate courses on public-relations management, public-relations cases and campaigns or business management or integrated-communication management.

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Applied Public Relations: Cases in Stakeholder Management - Lawrence F. Lamb, Kathy Brittain Mckee
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ISBN: 9780805846072

ID: 978080584607

This textbook provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. The cases included here illustrate both specific public relations campaigns and broader busi Lawrence F. Lamb, Kathy Brittain Mckee, Books, Business and Finance, Applied Public Relations: Cases in Stakeholder Management Books>Business and Finance, Routledge

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Applied Public Relations: Cases in Stakeholder Management - Lamb, Lawrence F.; McKee, Kathy Brittain and Lamb, Larry F.
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Lamb, Lawrence F.; McKee, Kathy Brittain and Lamb, Larry F.:
Applied Public Relations: Cases in Stakeholder Management - Taschenbuch

2014, ISBN: 0805846077

ID: 1379624947

[EAN: 9780805846072], Neubuch, [PU: MALLORY INTL 01/10/2014], New Book. This item is printed on demand. Shipped from US This item is printed on demand.

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Applied Public Relations: Cases in Stakeholder Management
Autor:

Lamb, Lawrence F.; McKee, Kathy Brittain; Lamb, Larry F.

Titel:

Applied Public Relations: Cases in Stakeholder Management

ISBN-Nummer:

9780805846072

Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units - human resources, marketing, legal counsel, finance, operations, and others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined but also to understand the ethical implications of those choices. With its scope and orientation, the text is appropriate for use in undergraduate courses on public-relations management, public-relations cases and campaigns or business management or integrated-communication management.

Detailangaben zum Buch - Applied Public Relations: Cases in Stakeholder Management


EAN (ISBN-13): 9780805846072
ISBN (ISBN-10): 0805846077
Taschenbuch
Erscheinungsjahr: 2004
Herausgeber: Mallory International
276 Seiten
Gewicht: 0,386 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 23.04.2007 16:32:10
Buch zuletzt gefunden am 23.03.2016 13:52:50
ISBN/EAN: 9780805846072

ISBN - alternative Schreibweisen:
0-8058-4607-7, 978-0-8058-4607-2

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