. .
Deutsch
Deutschland
Ähnliche Bücher
Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Suchtools
Anmelden

Anmelden mit Facebook:

Registrieren
Passwort vergessen?


Such-Historie
Merkliste
Links zu eurobuch.com

Dieses Buch teilen auf…
..?
Buchtipps
Aktuelles
Tipp von eurobuch.com
FILTER
- 0 Ergebnisse
Kleinster Preis: 0.76 EUR, größter Preis: 63.49 EUR, Mittelwert: 33.23 EUR
Marketing and Consumer Research in the Public Interest - Hill, Ronald Paul (ed.)
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Hill, Ronald Paul (ed.):

Marketing and Consumer Research in the Public Interest - Taschenbuch

ISBN: 9780803971912

[ED: Softcover], [PU: SAGE PUBN INC], "The articles are not a series of condemnations of past and current marketing practices rather, they provide objective, heavily footnoted descriptions of marketing's actual impacts on these issues. . . . The book will be of most value to academicians researching ethical and public policy issues and those in nonprofit organizations with marketing responsibilities." --Choice How does personal crisis affect consumption? How do companies decide the appropriate way to market to a minority group? To what extent does social responsibility impact marketing? Marketing and Consumer Research in the Public Interest summarizes and extends the research on these types of issues in marketing and consumer behavior. Written by some of the leading social and public policy scholars in the field of marketing, the book discusses some essential consumption issues, marketing of controversial products, and the effectiveness of consumer safety and green buying campaigns. In addition, the volume examines two cutting-edge theoretical approaches to conducting consumer research in the public interest. It examines troublesome consumption issues such as substance abuse, grieving consumers, and marketing to the poor. It also explores media concerns such as portrayals of minority groups, target marketing, and the impact idealized images have on consumers' perceptions of their lives, particularly with respect to their material possessions. This volume concludes with an informative discussion of legislative and social marketing issues, including green buying practices, consumer rights, warning labels, and product safety. Researchers, scholars, and upper-level students in the areas of public relations, communications, ethics, healthcare and public policy will find this a valuable resource. Professionals who want a better understanding of the issues that are currently being investigated by scholars in the marketing and consumer behavior fields will appreciate the insights this volume offers340 p.Versandfertig in über 4 Wochen, [SC: 0.00]

Neues Buch Booklooker.de
buecher.de GmbH & Co. KG
Versandkosten:Versandkostenfrei, Versand nach Deutschland (EUR 0.00)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Ronald Paul Hill:

Marketing and Consumer Research in the Public Interest - Taschenbuch

ISBN: 0803971915

Paperback, [EAN: 9780803971912], Sage Publications, Inc, English, English, English, Sage Publications, Inc, Book, Sage Publications, Inc, Sage Publications, Inc, 14043891, General, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268301, Management Accounting, 659928, Management Gurus A-Z, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organizational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268310, Real Estate, Property & Plant, 268311, Research & Development, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 124713031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124671031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 400530011, English, 400529011, Language (feature_browse-bin), 365481011, Refinements, 266239, Books, 492564011, Paperback, 492562011, Format (binding_browse-bin), 365481011, Refinements, 266239, Books, 182018031, Regular Size, 182016031, Font Size (format_browse-bin), 365481011, Refinements, 266239, Books

gebrauchtes bzw. antiquarisches Buch Amazon.co.uk
owlsmart_usa [Rating: 4.5]
Gebraucht, Gut, Giving great service since 2004: Buy from the Best! 4,000,000 items shipped to delighted customers. We have 1,000,000 unique items ready to ship! Find your Great Buy today! Versandkosten:Europa Zone 1: GBP 3,94 pro Produkt. (EUR 4.40)
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Marketing And Consumer Research In The Public Interest
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marketing And Consumer Research In The Public Interest - neues Buch

ISBN: 9780803971912

ID: 6398054

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety. Books, Business, Finance and Law~~Business and Management~~Management & Management Techniques, Marketing And Consumer Research In The Public Interest~~Book~~9780803971912, , , , , , , , , ,, [PU: Sage Publications]

Neues Buch Hive.co.uk
MPN: , SKU 6398054 Versandkosten:zzgl. Versandkosten
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - Taschenbuch

1995, ISBN: 9780803971912

ID: 558093834

[ Edition: First ]. Good Condition. Publisher: Sage Publications, Inc Pub Date: 10/17/1995 Binding: Paperback Pages: 240 [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ]

gebrauchtes bzw. antiquarisches Buch Biblio.com
BookHolders
Versandkosten: EUR 12.40
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - neues Buch

ISBN: 9780803971912

ID: 184483683

NA Marketing, Consumer Behavior, Sage Publications

Neues Buch Printsasia
new Versandkosten: EUR 0.00
Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.

< zum Suchergebnis...
Details zum Buch
Marketing and Consumer Research in the Public Interest
Autor:

Hill, Ronald Paul (ed.)

Titel:

Marketing and Consumer Research in the Public Interest

ISBN-Nummer:

9780803971912

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

Detailangaben zum Buch - Marketing and Consumer Research in the Public Interest


EAN (ISBN-13): 9780803971912
ISBN (ISBN-10): 0803971915
Taschenbuch
Erscheinungsjahr: 1995
Herausgeber: SAGE PUBN INC
240 Seiten
Gewicht: 0,363 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.11.2007 19:38:25
Buch zuletzt gefunden am 16.06.2016 19:33:55
ISBN/EAN: 9780803971912

ISBN - alternative Schreibweisen:
0-8039-7191-5, 978-0-8039-7191-2

< zum Suchergebnis...
< zum Archiv...
Benachbarte Bücher