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Business To Business Marketing
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Business To Business Marketing - neues Buch

ISBN: 9780803959644

ID: 14244389

Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling. Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Business To Business Marketing~~Book~~9780803959644~~Earl Dwight Honeycutt, Leyland F. Pitt, Michael H. Morris, , , , , , , , , ,, [PU: Sage Publications]

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Business-To-Business Marketing: A Strategic Approach - Morris, Michael H. Pitt, Leyland F. Honeycutt, Earl Dwight, Jr.
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[ED: Hardcover], [PU: SAGE PUBN INC], Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.560 p. - 10.0000 x 7.0000 inVersandfertig in über 4 Wochen, [SC: 0.00]

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Business-To-Business Marketing: A Strategic Approach - Morris, Michael H. Pitt, Leyland F. Honeycutt, Earl Dwight, Jr.
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Morris, Michael H. Pitt, Leyland F. Honeycutt, Earl Dwight, Jr.:
Business-To-Business Marketing: A Strategic Approach - gebunden oder broschiert

ISBN: 9780803959644

[ED: Hardcover], [PU: SAGE PUBN], Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.560 p. - 10.0000 x 7.0000 inVersandfertig in über 4 Wochen, [SC: 0.00]

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ISBN: 9780803959644

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Business to Business Marketing - Michael H. Morris; Leyland F. Pitt; Earl Dwight Honeycutt
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Michael H. Morris; Leyland F. Pitt; Earl Dwight Honeycutt:
Business to Business Marketing - gebunden oder broschiert

2001, ISBN: 9780803959644

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Details zum Buch
Business-To-Business Marketing: A Strategic Approach
Autor:

Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl Dwight, Jr.

Titel:

Business-To-Business Marketing: A Strategic Approach

ISBN-Nummer:

9780803959644

Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.

Detailangaben zum Buch - Business-To-Business Marketing: A Strategic Approach


EAN (ISBN-13): 9780803959644
ISBN (ISBN-10): 0803959648
Gebundene Ausgabe
Erscheinungsjahr: 2001
Herausgeber: SAGE PUBN INC
560 Seiten
Gewicht: 1,129 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.04.2007 04:22:46
Buch zuletzt gefunden am 24.10.2016 15:28:56
ISBN/EAN: 9780803959644

ISBN - alternative Schreibweisen:
0-8039-5964-8, 978-0-8039-5964-4

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