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Pharmaceutical Marketing
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Pharmaceutical Marketing - neues Buch

ISBN: 9780789015822

ID: 17797302

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental. Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field. From editor Mickey Smith: "Looking back on 40 years of experience, I've recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied. "This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstrate how the successful application of marketing principles-with appropriate adaptation to environmental forces-can lead to success in the marketplace. Failures are also presented."This well-referenced book explores and explains the principles and practical application of vital elements of pharmaceutical marketing, including: * product pricing-with sections on trends, competition, reimbursement programs, public policy, and more * research and development-including strategies relating to new products, product scope, positioni. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Pharmaceutical Marketing~~Book~~9780789015822~~Mickey C Smith, Eugene Mick Kolassa, James Greg Perkins, Bruce R. Siecker, , , , , , , , , ,, [PU: Haworth Medical Press]

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Pharmaceutical Marketing: Principles, Environment, and Practice - Eugene Mick Kolassa, James Greg Perkins, Bruce R Siecker
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Eugene Mick Kolassa, James Greg Perkins, Bruce R Siecker:

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ISBN: 078901582X

[SR: 2907123], Hardcover, [EAN: 9780789015822], CRC Press, CRC Press, Book, [PU: CRC Press], CRC Press, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 270785, Pharmacy - Dispensing, 270768, Ancillary Services, 270767, Medical & Healthcare Practitioners, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 270945, Pharmacology, 270906, Other Branches of Medicine, 270767, Medical & Healthcare Practitioners, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 278202, Industrial Chemistry, 922268, Chemical, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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Pharmaceutical Marketing: Principles, Environment, and Practice - Eugene Mick Kolassa; James Greg Perkins; Bruce R Siecker
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Eugene Mick Kolassa; James Greg Perkins; Bruce R Siecker:
Pharmaceutical Marketing: Principles, Environment, and Practice - gebrauchtes Buch

1968

ISBN: 078901582X

ID: 3048614

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. From the history and development of marketing pharmaceuticals to channel systems, legal requirements, budgeting, and product placement, this essential volume is a comprehensive text that will help students prepare for successful careers in this expanding field. From editor Mickey Smith: ?Looking back on 40 years of experience, I've recently begun saying that most of the things I knew about pharmaceutical marketing over the years that made me so smart are not true anymore. But the fact is that the principles of marketing are as true as they were when they appeared in my first book (published in 1968). What has changed, and had to change, was the way the principles are applied. ?This book is based on the premise that marketing follows certain principles and that pharmaceutical marketing is affected by a variety of environmental influences which lead to a rich array of marketing practices. These practices are presented to demonstr allied health services,basic sciences,business and investing,marketing and sales,medical books,medicine,medicine and health sciences,pharmacology,pharmacy,popular economics Pharmacology, CRC Press

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Pharmaceutical Marketing: Principles, Environment, and Practice - E. M. Mick Kolassa, Greg, Ph.D. Perkins, Bruce Siecker
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E. M. Mick Kolassa, Greg, Ph.D. Perkins, Bruce Siecker:
Pharmaceutical Marketing: Principles, Environment, and Practice - Taschenbuch

2002, ISBN: 078901582X

ID: 6223948343

[EAN: 9780789015822], Tweedehands, zeer goed, [SC: 12.37], [PU: Haworth Press], PHARMACEUTICAL MARKETING:

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Pharmaceutical Marketing: Principles, Environment, and Practice - Siecker, Bruce R
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Siecker, Bruce R:
Pharmaceutical Marketing: Principles, Environment, and Practice - gebunden oder broschiert

ISBN: 9780789015822

ID: 841977844

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Details zum Buch
Pharmaceutical Marketing: Principles, Environment, and Practice
Autor:

Roukema, Richard W.; Smith, Mickey C.; Kolassa, E. M. (Mick)

Titel:

Pharmaceutical Marketing: Principles, Environment, and Practice

ISBN-Nummer:

9780789015822

Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

Detailangaben zum Buch - Pharmaceutical Marketing: Principles, Environment, and Practice


EAN (ISBN-13): 9780789015822
ISBN (ISBN-10): 078901582X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: HAWORTH PR INC
371 Seiten
Gewicht: 0,603 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 19.05.2007 16:44:48
Buch zuletzt gefunden am 09.11.2016 08:18:17
ISBN/EAN: 9780789015822

ISBN - alternative Schreibweisen:
0-7890-1582-X, 978-0-7890-1582-2

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