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Brand From the Inside - Sartain, Libby; Schumann, Mark
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ISBN: 9780787981891

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These days the claim that 'Our People Are Our Greatest Asset' has replaced 'The Customer Is Always Right' as the corporate slogan that is easiest to agree with yet hardest to put into practice. If you want to learn what it really means, you must read this book." Marcus Buckingham,independent consultant; former senior consultant, The Gallup Organization; and author "Eight out of ten companies do not do what this book recommends. The 20 percent who do are the most admired market leaders. It is impossible to do justice to the value this book offers in a sentence or two. You must--repeat, mustread it." Dr. Jac Fitz-Enz, founder and CEO, Human Capital Source; senior editor, Human Capital Magazine ; author and pioneer in the field of human capital benchmarking "At last, Mark Schumann and Libby Sartain have gotten the issue of branding right for the rest of us. No brand is any better than the willingness and inclination of employees to deliver on the brand's promise. Delivering the brand from the inside out is the only strategy that works. Anyone interested in branding must read this important how-to book!" Roger D'Aprix , author, Communicating for Change: Connecting the Workplace with the Marketplace "Employment branding is on the frontier of strategic HR thinking because no other 'people strategy' has a greater long-term impact on recruiting and retention. This book should just be called 'the answer,' because it provides a compelling case as well as the required steps for utilizing internal employment branding to emotionally tie workers to their employer. It is simply the best book on internal employee branding, period!" Dr. John Sullivan, professor of management, San Francisco State University; and author "This is an important book about how branding is changing throughout our new wired world. It gives you a sneak peek at how to engineer strong inside brands. From marketing to all-points-leadership, this book is a map to future corporate value." Tim Sanders, author, The Likeability Factor Business Business eBook, Wiley

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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - Libby Sartain, Mark Schumann
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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people. Libby Sartain, Mark Schumann, Books, Business and Finance, Management and Leadership, Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business Books>Business and Finance>Management and Leadership, Wiley

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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - Mark Schumann and Libby Sartain
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2006

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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - Mark Schumann and Libby Sartain
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Mark Schumann and Libby Sartain:
Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - gebunden oder broschiert

2006, ISBN: 0787981893

ID: 369693

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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - Mark Schumann and Libby Sartain
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Mark Schumann and Libby Sartain:
Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business - gebunden oder broschiert

2006, ISBN: 9780787981891

ID: 369693

Hardcover kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 109438 Versand D: 1,65 EUR, [PU:Jossey-Bass,]

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Details zum Buch
Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
Autor:

Sartain, Libby; Schumann, Mark

Titel:

Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

ISBN-Nummer:

9780787981891

Praise for Brand from the Inside "These days the claim that 'Our People Are Our Greatest Asset' has replaced 'The Customer Is?Always Right' as the corporate slogan that is easiest to agree with yet hardest to put into practice. If you want to learn what it really means, you must read this book." --Marcus Buckingham, independent consultant; former senior consultant, The Gallup Organization; and author "Eight out of ten companies do not do what this book recommends. The 20 percent who do are the most admired market leaders. It is impossible to do justice to the value this book offers in a sentence or two. You must--repeat, must--read it." --Dr. Jac Fitz-Enz, founder and CEO, Human Capital Source; senior editor, Human Capital Magazine; author and pioneer in the field of human capital benchmarking "At last, Mark Schumann and Libby Sartain have gotten the issue of branding right for the rest of us. No brand is any better than the willingness and inclination of employees to deliver on the brand's promise. Delivering the brand from the inside out is the only strategy that works. Anyone interested in branding must read this important how-to book!" --Roger D'Aprix, author, Communicating for Change: Connecting the Workplace with the Marketplace "Employment branding is on the frontier of strategic HR thinking because no other 'people strategy' has a greater long-term impact on recruiting and retention. This book should just be called 'The Answer,' because it provides a compelling case as well as the required steps for utilizing internal employment branding to emotionally tie workers to their employer. It is simply the best book on internal employee branding, period!" --Dr. John Sullivan, professor of management, San Francisco State University; and author "This is an important book about how branding is changing throughout our new wired world. It gives you a sneak peek at how to engineer strong inside brands. From marketing to all-points-leadership, this book is a map to future corporate value." --Tim Sanders, author, The Likeability Factor

Detailangaben zum Buch - Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business


EAN (ISBN-13): 9780787981891
ISBN (ISBN-10): 0787981893
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: JOSSEY BASS
262 Seiten
Gewicht: 0,449 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.06.2007 15:28:16
Buch zuletzt gefunden am 20.11.2016 04:28:50
ISBN/EAN: 9780787981891

ISBN - alternative Schreibweisen:
0-7879-8189-3, 978-0-7879-8189-1

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