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Understanding Audiences: Theory and Method - Ruddock, Andy
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2001, ISBN: 0761963448, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9780761963448

Internationaler Buchtitel. In englischer Sprache. Verlag: SAGE PUBN INC, 208 Seiten, L=229mm, B=174mm, H=17mm, Gew.=449gr, [GR: 17300 - HC/Medienwissenschaften], [SW: - Pop Arts / Pop Culture], Gebunden, Klappentext: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences , Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences : demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. Language Arts & Disciplines Language Arts & Disciplines eBook The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

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Understanding Audiences: Theory and Method - Ruddock, Andy
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Ruddock, Andy:
Understanding Audiences: Theory and Method - gebunden oder broschiert

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ISBN: 9780761963448

[ED: Hardcover], [PU: SAGE PUBN INC], The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. 208 p. - 9.2100 x 6.1400 in Versandfertig in 2-4 Wochen

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Understanding Audiences - Ruddock, Andy
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Ruddock, Andy:
Understanding Audiences - neues Buch

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences , Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences : demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research. Language Arts & Disciplines Language Arts & Disciplines eBook, SAGE Publications

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Details zum Buch
Understanding Audiences: Theory and Method
Autor:

Ruddock, Andy

Titel:

Understanding Audiences: Theory and Method

ISBN-Nummer:

9780761963448

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Detailangaben zum Buch - Understanding Audiences: Theory and Method


EAN (ISBN-13): 9780761963448
ISBN (ISBN-10): 0761963448
Gebundene Ausgabe
Erscheinungsjahr: 2001
Herausgeber: SAGE PUBN INC
208 Seiten
Gewicht: 0,449 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.10.2007 11:06:23
Buch zuletzt gefunden am 15.11.2016 13:52:33
ISBN/EAN: 9780761963448

ISBN - alternative Schreibweisen:
0-7619-6344-8, 978-0-7619-6344-8

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