2011, ISBN: 9780749455675

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, so… Mehr…

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamenta Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation. Business Ethics, Business Reference, Ethics in Public Relations~~ Patricia J Parsons~~Business Ethics~~Business Reference~~9780749455675, en, Ethics in Public Relations, Patricia J Parsons, 9780749455675, Kogan Page, 11/03/2008, , , , Kogan Page, 11/03/2008<

ISBN: 9780749455675

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This… Mehr…

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This fully updated second edition of Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications. Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. The new edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost-writing and deception in PR, and moral responsibilities of organizations. Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues. eBooks Ethics In Public Relations~~EBook~~9780749455675~~Patricia Parsons Ethics In Public Relations<

ISBN: 9780749455675

Implement an ethical approach to public relations and corporate communications with guide packed full of useful tools and insights. 9780749453329,9780749455675,074945332X,0749455675 Oth… Mehr…

Implement an ethical approach to public relations and corporate communications with guide packed full of useful tools and insights. 9780749453329,9780749455675,074945332X,0749455675 Other pricing structure might be available at vitalsource.com., Kogan Page<

ISBN: 9780749455675

A Guide to Best Practice, A Guide to Best Practice, [KW: BUSINESS ECONOMICS , BUSINESS ETHICS ,BUSINESS ECONOMICS PUBLIC RELATIONS ,PDF] <-> <-> BUSINESS ECONOMICS , BUSINESS ETHICS ,BUS… Mehr…

A Guide to Best Practice, A Guide to Best Practice, [KW: BUSINESS ECONOMICS , BUSINESS ETHICS ,BUSINESS ECONOMICS PUBLIC RELATIONS ,PDF] <-> <-> BUSINESS ECONOMICS , BUSINESS ETHICS ,BUSINESS ECONOMICS PUBLIC RELATIONS ,PDF<