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Brand Lands, Hot Spots And Cool Spaces
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Brand Lands, Hot Spots And Cool Spaces - neues Buch

ISBN: 9780749445737

ID: 10531734

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point of Mikunda's observations is how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today's leisure-entertainment business. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Brand Lands, Hot Spots And Cool Spaces~~Book~~9780749445737~~Christian Mikunda, , , , , , , , , ,, [PU: Kogan Page]

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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
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ISBN: 9780749445737

ID: 4c7de28dc5c1586fdf767b64fe559349

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point of Mikunda's observations is how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today's leisure-entertainment business., [PU: Kogan Page]

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Brand Lands, Hot Spots & Cool Places - Christian Mikunda
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Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - neues Buch

ISBN: 9780749445737

ID: db35acd8eb82502d7c70018d7a4cd0c0

From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of 'third places'. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-7494-4573-7, Kogan Page

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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Brand Lands, Hot Spots & Cool Places - Christian Mikunda
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - neues Buch

ISBN: 9780749445737

ID: 104410665

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. From the Peggy Guggenheim Museum in Venice to Caesar´s Palace in Las Vegas, from Swarovski´s Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of ´third places´. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Kogan Page

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Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Christian Mikunda
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Christian Mikunda:
Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience - Taschenbuch

ISBN: 9780749445737

ID: 9780749445737

Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience Brand-Lands-Hot-Spots-Cool-Spaces~~Christian-Mikunda Business>Marketing Strategies>Marketing Strategies Paperback, Kogan Page, Ltd.

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Details zum Buch
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Autor:

Mikunda, Christian

Titel:

Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

ISBN-Nummer:

9780749445737

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business.

Detailangaben zum Buch - Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience


EAN (ISBN-13): 9780749445737
ISBN (ISBN-10): 0749445734
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: Kogan Page
221 Seiten
Gewicht: 0,440 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 08.05.2007 12:12:00
Buch zuletzt gefunden am 22.10.2016 07:26:09
ISBN/EAN: 9780749445737

ISBN - alternative Schreibweisen:
0-7494-4573-4, 978-0-7494-4573-7

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