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Kleinster Preis: 9.70 EUR, größter Preis: 35.00 EUR, Mittelwert: 25.37 EUR
From Idea to Profit: How to Market Innovative Products and Services
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2005, ISBN: 0749442190, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9780749442194

Internationaler Buchtitel. In englischer Sprache. Verlag: Kogan Page, 208 Seiten, L=232mm, B=160mm, H=14mm, Gew.=272gr, [GR: 17850 - HC/Wirtschaft/Management], [SW: - Business / Economics / Finance], Kartoniert/Broschiert, Klappentext: The literature of innovation is stocked with calls to become more visionary, creative and inspiring. It has less to say on the hard reality of turning promise into reality, theory into practice and ideas into profit. Even leading marketing organizations prefer to dwell on the excitement and thrill of invention, rather than on the challenge of commercializing it. The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.

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From Idea to Profit: How to Market Innovative Products & Services
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From Idea to Profit: How to Market Innovative Products & Services - Taschenbuch

2005, ISBN: 0749442190

ID: 14096291549

[EAN: 9780749442194], [PU: Kogan Page Business Books], Technology|General, Business & Economics|Marketing|General, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: include: 1: Innovative strategy: Breakthroughs in value; Market innovation; The value proposition; Outsmarting your competitors; Business planning; The value web; The business model; Proof of concept; IP strategy; Design sells itself; Setting the standard; The market round of finance. 2: The creative process: Collaborative alliances; Accelerated solutions; Creative culture; Inspirational leadership; Products to fit customers; Multi-disciplinary teams; Excellence in sales; Sourcing ideas/technology transfer; Fast track IP. 3: Inventive marketing: Marketing strategy; Spotting fast-breaking trends; Differentiation and engagement; Reality checks; The brand experience; Product launches; The buying process; Media planning; Customer intimacy; Channeling alignment; What retailers want.

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From Idea to Profit: How to Market Innovative Products & Services
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
From Idea to Profit: How to Market Innovative Products & Services - Taschenbuch

2005

ISBN: 0749442190

ID: 14096051762

[EAN: 9780749442194], Neubuch, [PU: Kogan Page Business Books], Technology|General, Business & Economics|Marketing|General, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: include: 1: Innovative strategy: Breakthroughs in value; Market innovation; The value proposition; Outsmarting your competitors; Business planning; The value web; The business model; Proof of concept; IP strategy; Design sells itself; Setting the standard; The market round of finance. 2: The creative process: Collaborative alliances; Accelerated solutions; Creative culture; Inspirational leadership; Products to fit customers; Multi-disciplinary teams; Excellence in sales; Sourcing ideas/technology transfer; Fast track IP. 3: Inventive marketing: Marketing strategy; Spotting fast-breaking trends; Differentiation and engagement; Reality checks; The brand experience; Product launches; The buying process; Media planning; Customer intimacy; Channeling alignment; What retailers want.

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FROM IDEA TO PROFIT HOW TO MARKET INNOVATIVE PRODUCTS AND SERVICES
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From idea to profit how to market innovative products and services
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
From idea to profit how to market innovative products and services - neues Buch

ISBN: 9780749442194

ID: D2cd445f1e3e2835905b6c260d23a02b8

Van dit artikel (9780749442194 / From idea to profit how to market innovative products and services) is nog geen omschrijving beschikbaar. NL true, [PU: Kogan Page]

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From Idea to Profit: How to Market Innovative Products and Services
Autor:

jolly

Titel:

From Idea to Profit: How to Market Innovative Products and Services

ISBN-Nummer:

9780749442194

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.

Detailangaben zum Buch - From Idea to Profit: How to Market Innovative Products and Services


EAN (ISBN-13): 9780749442194
ISBN (ISBN-10): 0749442190
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: Kogan Page
208 Seiten
Gewicht: 0,272 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 13.04.2007 07:44:41
Buch zuletzt gefunden am 05.07.2016 02:04:56
ISBN/EAN: 9780749442194

ISBN - alternative Schreibweisen:
0-7494-4219-0, 978-0-7494-4219-4

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