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Bridging the Services Chasm: Aligning Services Strategy to Maximize Product Success - Thomas Lah
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[SR: 534548], Gebundene Ausgabe, [EAN: 9780692004937], Professional Serv Pr, Professional Serv Pr, Book, [PU: Professional Serv Pr], Professional Serv Pr, Bridging the Services Chasm provides a comprehensive framework companies can use to make critical service strategy decisions that have rapidly become the difference between product success and market failure. Based on the analysis of technology providers, this book leverages a combination of public record, unique survey data, and direct interaction to clearly define the critical role services is now playing in the success of product companies. In 1991, Geoffrey Moore published Crossing the Chasm. This seminal work framed and defined the specific challenges that companies face as they attempt to drive new product offerings to market. Since then, a new set of strategy challenges for product-centric companies has become evident. And there is a new chasm that companies must decide how to cross: The Services Chasm. Bridging the Services Chasm frames the services strategy decisions product companies can no longer afford to defer and provides a clear path for action., 58299011, Entscheidungsfindung & Problemlösung, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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[ED: Hardcover], [PU: PROFESSIONAL SERV PR], Bridging the Services Chasm provides a comprehensive framework companies can use to make critical service strategy decisions that have rapidly become the difference between product success and market failure. Based on the analysis of technology providers, this book leverages a combination of public record, unique survey data, and direct interaction to clearly define the critical role services is now playing in the success of product companies. In 1991, Geoffrey Moore published Crossing the Chasm. This seminal work framed and defined the specific challenges that companies face as they attempt to drive new product offerings to market. Since then, a new set of strategy challenges for product-centric companies has become evident. And there is a new chasm that companies must decide how to cross: The Services Chasm. Bridging the Services Chasm frames the services strategy decisions product companies can no longer afford to defer and provides a clear path for action.Versandfertig in über 4 Wochen, [SC: 0.00]

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Bridging the Services Chasm: Aligning Services Strategy to Maximize Product Success - gebunden oder broschiert

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[SR: 1582596], Hardcover, [EAN: 9780692004937], Professional Service Press, Professional Service Press, Book, [PU: Professional Service Press], Professional Service Press, Presents a framework the companies can use to make critical service strategy decisions that have rapidly become the difference between product success and market failure. This book addresses the critical role services is playing in the success of product companies., 268292, Decision Making, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Bridging the Services Chasm: Aligning Services Strategy to Maximize Product Success
Autor:

Lah, Thomas E.

Titel:

Bridging the Services Chasm: Aligning Services Strategy to Maximize Product Success

ISBN-Nummer:

9780692004937

Bridging the Services Chasm provides a comprehensive framework companies can use to make critical service strategy decisions that have rapidly become the difference between product success and market failure. Based on the analysis of technology providers, this book leverages a combination of public record, unique survey data, and direct interaction to clearly define the critical role services is now playing in the success of product companies. In 1991, Geoffrey Moore published Crossing the Chasm. This seminal work framed and defined the specific challenges that companies face as they attempt to drive new product offerings to market. Since then, a new set of strategy challenges for product-centric companies has become evident. And there is a new chasm that companies must decide how to cross: The Services Chasm. Bridging the Services Chasm frames the services strategy decisions product companies can no longer afford to defer and provides a clear path for action.

Detailangaben zum Buch - Bridging the Services Chasm: Aligning Services Strategy to Maximize Product Success


EAN (ISBN-13): 9780692004937
ISBN (ISBN-10): 0692004939
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: Professional Services Press
328 Seiten
Gewicht: 0,658 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 22.05.2011 06:16:39
Buch zuletzt gefunden am 20.01.2016 11:37:54
ISBN/EAN: 9780692004937

ISBN - alternative Schreibweisen:
0-692-00493-9, 978-0-692-00493-7

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